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| Başlık | How the first of it’s kind Metaverse village provides real veterans homes |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | How the first of it’s kind Metaverse village provides real veterans homes |
| Reklamcı | HomeEquity Bank |
| Marka | HomeEquity Bank |
| İlk Yayınlanma Tarihi | 2022 / 7 |
| Sektör | Banking & Financial Services, Investments, Stock Brokers |
| hikaye | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| felsefe | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Zak Mroueh |
| Yaratıcı Yönetmen | Brian Murray |
| Creative Director/ art director | Vic Bath |
| Creative Director, Copywriter | Dan Cummings |
| Sanat Yönetmeni | Erin Rodness |
| Tasarımcı | Jackman Chiu |
| Ajans Prodüktörü | Ece Inan |
| Ajans Prodüktörü | Sarah Dayus |
| Account Management Team | David Tremblay |
| Account Management Team | Lauren Boultwood |
| Account Management Team | Samantha Tang |
| Planning Team | Maxine Thomas |
| Reklam Sorumlusu | Yvonne Ziomecki |
| Reklam Sorumlusu | Vivianne Gauci |
| Reklam Sorumlusu | Erin Wilson |
| Reklam Sorumlusu | Niary Toodakian |
| Reklam Sorumlusu | Jackie Wilson |
| Client Partner | Jacqueline Howard |
| Client Partner | Cameron Diggon |
| Medya Ajansı | iQuanti Inc |
| Media Team | Kerstin Baker Ash |
| Media Team | Tony Hooper |
| Media Team | Maithili Bandishti |
| PR Agency | Weber Shandwick - Toronto |
| Public Relations | Riya Dhaliwal |
| Public Relations | Adam Bornstein |
| Public Relations | Michelle Zucchero |
| Prodüksiyon Şirketi | Zulubot |
| Yönetmen | Vic Bath |
| Yönetmen | Dan Cummings |
| Prodüktör | Ben Bentivegna |
| Görüntü Yönetmeni | Adam Griffiths |
| Post-production Supervisor | Sarah Dayus |
| Editör | Mallory Robbins |
| Online / Color Artist | Felipe Chaparro |
| Müzik | Soup Music Asche and Spencer |
| Ses Mühendisi | Noah Mroueh |
| Digital Interactive Producer | Ece Inan |
| 3D Architecture and Game Design House | Metaverse Architects |
| 3D Architecture Producer | Maggie Hill |
| Metaverse Architect | Sean Ellul |
| Metaverse Architect | Andre Causon |
| Metaverse Architect | Aaron Zarb |