| Başlık | Turkeyware |
| Haftanın | Zulu Alpha Kilo |
| Kampanya | It’s All About the Sides |
| Reklamcı | Campbell Soup Company |
| Marka | Campbell Company of Canada |
| İlk Yayınlanma Tarihi | 2023 / 12 |
| Sektör | Canned Food |
| hikaye | Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”. |
| Medya Türü | Television |
| Süre | |
| Agency | Zulu Alpha Kilo |
| Creative Chairman | Zak Mroueh |
| Yaratıcı Ajans Başkanı | Brian Murray |
| Yaratıcı Ajans Başkanı | Jenny Glover |
| Yaratıcı Yönetmen | Jacob Gawrysiak |
| Yaratıcı Yönetmen | George Ault |
| ACD | Kelsey Hughes |
| Sanat Yönetmeni | Kelsey Hughes |
| ACD | Greg Kieltyka |
| Reklam Yazarı | Greg Kieltyka |
| Designer | Jackman Chiu |
| Prodüktör | Rebecca Adams |
| Müşteri Temsilcisi | Alyssa Guttman |
| Planning Team | Heather Segal |
| Media Team | Christina Falconer |
| Media Team | Doyeon Kim |
| Media Team | Varun Oza |
| PR Agency | Proof Strategies |
| Prodüksiyon Şirketi | l lok |
| Prodüksiyon Şirketi | Les Garçons |
| Yönetmen | l lok |
| Yönetmen | Les Garçons |
| Prodüktör | Yvonne Hercun |
| Post Prodüksiyon | Zulubot |
| Editör | Micah Rix-Hayes |
| Editör | Tasha Hayes |
| Online Artist | Felipe Chaparro |
| Transfer | Alter Ego |
| Renkçi | Wade Odlum |
| Yaratıcı Yönetmen | Friyana Engineer |
| Yaratıcı Yönetmen | Craig Zarazun |
| Medya Ajansı | Spark Foundry Worldwide |
| PR | Bunmi Adeoye |
| PR | Jessica Leroux |
| PR | Simrin Bains |
| Prodüksiyon Sorumlusu | Sebastien Hott |
| Post-production Producer | Siddhi Patel |
| Post-production Producer | Lena Hamady |
| Post Prodüksiyon | Walter Klassen FX |
| Yaratıcı Ajans Başkanı | Taku Dazai |
| Proje Sorumlusu | Andrew Kroetsch |
| Props | Nicolai Berda |
| Music Agency | Wave Productions |
| Prodüktör | Megan Huges |
| Prodüktör | Hannah Harlacher |