AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Most awarded
campaigns, brands &
agencies in
Tech in
2019
Most awarded
campaigns, brands and
agencies in
Tech in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft Xbox |
| 3 |  |
Huawei |
| 4 |  |
Samsung |
| 5 |  |
Dot |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann London |
| 3 |  |
FCB London |
| 4 |  |
Serviceplan Group, Munich |
| 5 |  |
McCann New York |
Watch
1. Dot Inc. / Dot Mini
| Başlık | Dot Mini |
| Haftanın | Serviceplan Group |
| Kampanya | Dot Mini |
| Reklamcı | Dot Incorporation |
| Marka | Dot Inc. |
| Posted | Nisan 2019 |
| Sektör | Watches |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | Paulus Co. Ltd |
| Prodüksiyon Şirketi | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Marketing Manager | Ahrum Choi |
| Global Partnership Manager (Dot) | Jimin Ryu |
| Yaratıcı Yönetmen | YeongKyu Yoo |
| Tasarımcı | KiHwan Joo |
| Tasarımcı | YoungWoo Choi |
| Grafik Tasarım | Nara Ok |
| Sanat Yönetmeni | Saurabh Kakade |
| Sanat Yönetmeni | Pedro Gropo |
| Editör | Dennis Fritz |
| Editör | Hendrik Sommerfeld |
| Agency | HoC Seoul |
| Chief Executive Officer (CEO) | Eric Ju Yoon Kim |
| CDO | Jae-Seong Joo |
| CTO | Ki Sung |
| Creative Innovation Director | Franz Roeppischer |
| Creative Innovation Director | Lorenz Langgartner |
| VFX Artist | Robert Csakvari |
| Chief Executive Officer (CEO) | Julie Kang |
| Reklam Yazarı | Yoon Seo |
| Görüntü Yönetmeni | Yongsang Cho |
| Yönetmen | Dahoon Chung |
| Sinematografi | Sungjun Bang |
| Sinematografi | Gunyoung Oh |
| Prodüktör | Jungtaek Oh |
| Client Services Director | Stone Kang |
2. Apple, Inc. / Share your gifts
| Başlık | Share your gifts |
| Haftanın | TBWA\Media Arts Lab |
| Kampanya | Share Your Gifts |
| Reklamcı | Apple |
| Marka | Apple, Inc. |
| İlk Yayınlanma Tarihi | 2018 / 11 |
| Sektör | Consumer Electronics & Audio-Visual |
| Slogan | Share your gifts |
| hikaye | Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film. |
| Medya Türü | Web Film |
| Süre | |
| Music Prod Company | Stimmung |
| Sanat Yönetmeni | Diogo Valim |
| Reklam Yazarı | Bruno Barbieri |
| Yaratıcı Ajans Başkanı | Brent Anderson |
| Yaratıcı Yönetmen | Ryan Honey |
| Yaratıcı Yönetmen | Jeremy Wirth |
| Yaratıcı Yönetmen | Jed Cohen |
| Prodüksiyon Sorumlusu | Brian O'Rourke |
| Prodüksiyon Sorumlusu | Chris Perry |
| Prodüksiyon Sorumlusu | Maurie Enochson |
| Prodüksiyon Şirketi | Buck |
| Grup Yaratıcı Direktörü | Chuck Monn |
| Grup Yaratıcı Direktörü | JD Jurentkuff |
| Medya Ajansı | OMD Worldwide |
| Music Prod Company | Skywalker |
| Music Prod Company | The Formosa Group |
| Music Supervision | Peymon Maskan |
| Medya Ajansı | OMD USA |
| Prodüksiyon Şirketi | Buck |
| Senior Copywriter | Bruno Barbieri |
| Executive Director of Content Production | Brian O'Rourke |
| Senior Producer | Kirsten Larson |
| Global Music Director | Peymon Maskan |
| Managing Executive Producer | Maurie Enochson |
| Prodüksiyon Sorumlusu | Emily Rickard |
| Yaratıcı Yönetmen | Joe Mullen |
| Prodüksiyon Şirketi Prodüktör | Nicholas Carmen |
| Prodüksiyon Şirketi Prodüktör | Alessandro Ceglia |
| CG Supervisor | Alex Dingfelder |
| Özel Efektler | Marc Steinberg |
| Yaratıcı Yönetmen Ortağı | Richard Gray |
| Sanat Yönetmeni | Kyle Strope |
| Sanatçı | Billie Eilish |
3. XBOX / Changing the game
| Başlık | Changing the game |
| Haftanın | McCann New York |
| Kampanya | Changing the game |
| Reklamcı | Microsoft XBOX |
| Marka | XBOX |
| İlk Yayınlanma Tarihi | 2019 |
| Sektör | Consumer Electronics & Audio-Visual |
| hikaye | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| Medya Türü | İnteraktif |
| Süre | |
| Ses Prodüksiyonu | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| Reklam Sorumlusu | Ron Schott |
| Reklam Sorumlusu | Hannah Westing |
| Reklam Sorumlusu | Jenny Leahy |
| Reklam Sorumlusu | Veronica Mao |
| Reklam Sorumlusu | James Shields |
| Brand Manager | Craig McNary |
| Yaratıcı Ajans Başkanı | Sean Bryan |
| Yaratıcı Yönetmen | David Banta |
| Yaratıcı Yönetmen Ortağı | Will Montgomery |
| Yaratıcı Yönetmen Ortağı | Martha West |
| Senior Art Director | Julie Koong |
| Reklam Yazarı | David Cappolino |
| Creative technologist | Alicia Foor |
| Business Leader | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| Müşteri Direktörü | Pat Six |
| Müşteri Süpervizörü | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| Prodüktör | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| Proje Sorumlusu | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Business Manager | David Halberstadt |
| Yönetmen | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| Prodüksiyon Sorumlusu | Mino Jarjoura |
| Prodüksiyon Sorumlusu | Caleb Dewart |
| Prodüksiyon Sorumlusu | Kevin Byrne |
| Prodüksiyon Sorumlusu | Dan Duffy |
| Prodüktör | Matt Lefebvre |
| Associate Producer | Peter Bunstein |
| Assistant Director | Pierre Cailliarec |
| DP | Scott Henriksen |
| Editing Şirketi | Rock Paper Scissors NY |
| Editör | Damion Clayton |
| Assistant Editor | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Flame Assistant | Sydney Botie |
| Renklendirme | Sofie Borup |
| Müzik Şirketi | JSM Music |
| Kompositör | Joel Simon |
| Kompositör | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Sound Engineer | Michael Marinelli |
| Ses Prodüktörü | Justine Cortale |
4. Huawei Mobile UK / StorySign
| Başlık | StorySign |
| Haftanın | FCB London |
| Kampanya | Story Sign |
| Reklamcı | Huawei Technologies Co., Ltd. |
| Marka | Huawei Mobile UK |
| İlk Yayınlanma Tarihi | 2018 / 12 |
| Sektör | Mobile Telephones & tablets |
| Medya Türü | Case Study |
| Süre | |
| Editing Şirketi | Tenthree |
| Music Prod Company | Mcasso Music |
| Chief Marketing Officer (CMO) | Andrew Garrihy |
| Marketing Director | Avikar Jolly |
| Campaign Director | Louise Forbes |
| Yaratıcı Yönetmen | Martin Mcallister |
| Senior Art Director | Rob Farren |
| Senior Copywriter | Ben Usher |
| Dijital Yönetmen | Mike Jenkins |
| Direktör | Joe Pirrie |
| Müşteri Direktörü | Hannah Thorn |
| Communications Director | Cc Clark |
| Head of Strategy | Chris Baker |
| Senior Producer | Alison Cooper |
| Senior Producer | Bridie Scriven |
| Managing Partner | Hollie Loxley |
| Prodüksiyon Şirketi | DOG EAT DOG |
| Yönetmen | Chris Overton |
| Görüntü Yönetmeni | Dan Holland |
| Ses Post Prodüksiyon | Jamie Thomas |
| Ses Post Prodüksiyon | Unit |
| Prodüksiyon Sorumlusu | Mark O’Sullivan |
| Prodüksiyon Sorumlusu | Harvey Ascott |
| Editör | stephen dunne |
| Post-production Producer | Alec Eves |
| Grade | Denny Cooper |
| Kompositör | Richard Atkinson |
| Client Partner | British Deaf Association |
| Client Partner | European Union of the Deaf |
| Prodüksiyon Şirketi | Aardman |
| Teknik Direktör | Mark Burvill |
| Animation Creative Director | Neil Pymer |
| Animation Producer | Hannah Jones |
5. Wavio / See Sound
| Başlık | See Sound |
| Haftanın | Area 23, An IPG Health Company |
| Kampanya | See sound |
| Reklamcı | Wavio |
| Marka | Wavio |
| Posted | Temmuz 2019 |
| Sektör | Consumer Electronics & Audio-Visual |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Ajans Başkanı | Tim Hawkey |
| Grup Yaratıcı Direktörü | Chris Bernesby |
| Yaratıcı Yönetmen | Joe Capanear |
| Sanat Yönetmeni | Kristen Bell |
| Reklam Yazarı | Corinne Feight |
| Sanat Yönetmeni | Evan Schmidt |
| Fotoğrafçı | Chris Hamilton |
| Post Prodüksiyon | Rob Gorrell |
| Müşteri Direktörü | Kristen Braun |
| Developer | Aaron Stack |
| Technology Director | Bill Hanff |
| Integrated Producer | Jane Kim |
| Animasyon | Kenny Yee |
| Strateji Planlama | Tyler Carroll |
| User Experience Architect | Peter Guirguis |
| Chief Executive Officer (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| Ajans Prodüktörü | Elan Schoonmaker |
6. Assassin's Creed Odyssey / My Life as a NPC
| Başlık | My Life as a NPC |
| Brief | My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say. |
| Haftanın | DDB Paris |
| Kampanya | My Life as a NPC |
| Reklamcı | Ubisoft |
| Marka | Assassin's Creed Odyssey |
| İlk Yayınlanma Tarihi | 2018 / 11 |
| Sektör | Video Games/Consoles |
| hikaye | When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you. |
| Medya Türü | Web Film |
| Süre | |
| Yaratıcı Yönetmen | Alexis Benbehe |
| Yaratıcı Yönetmen | Pierre Mathonat |
| Sanat Yönetmeni | Julien Beuvry |
| Reklam Yazarı | Sonia Dos Santos |
| Müşteri Direktörü | Marie-Elise Archambaud |
| Müşteri Direktörü | Olivier Guillerot |
| Yaratıcı Yönetmen | Alexander Kalchev |
| Prodüktör | Nicolas Rajabaly |
| Prodüktör | Frédéric Boyer |
| Prodüktör | Antoine Ughetto |
| Prodüktör | Julien Rault |
| Prodüktör | François Cavalin |
| Music Prod Company | Studio Press Play On Tape |
| Music Prod Company | THE Sound Production |
| Sound Designer | Loïc Benart |
| Sound Designer | Martin Sumeire |
| Yaratıcı Ekip | Alban 404 |
| Yaratıcı Yönetmen | Alexander Kalchev |
| account mana | Marie-Elise Archambaud |
| Digital Production | Make Me Pulse |
| Reklam Sorumlusu | Guillaume Carmona |
| Reklam Sorumlusu | Clément Prevosto |
| Müşteri Temsilcisi | Olivier Guillerot |
| Digital Producer | Nicolas Rajabaly |
| Reklam Sorumlusu | Valentin Meyer |
| Digital Producer | Frédéric Boyer |
| Digital Producer | Antoine Ughetto |
| Ses Prodüksiyonu | Press Play on Tape |
| Prodüksiyon Şirketi | Makemepulse |
7. Homepod / Welcome Home
| Başlık | Welcome Home |
| Haftanın | TBWA\Media Arts Lab |
| Kampanya | Welcome Home |
| Reklamcı | Apple |
| Marka | Homepod |
| İlk Yayınlanma Tarihi | 2018 / 3 |
| Sektör | Consumer Electronics & Audio-Visual |
| Medya Türü | Web Film |
| Süre | |
| Editing Şirketi | Final Cut |
| Yönetmen | Spike Jonze |
| Aktör | FKA Twigs |
| Prodüksiyon Şirketi | MJZ |
| Prodüktör | David Zander |
| Prodüktör | Eriks Krumins |
| Sinematografi | Hoyte van Hoytema |
| Choreography | Ryan Heffington |
| Oyuncu | FKA Twigs |
| Editör | Jeff Buchanan |
| Post Prodüksiyon | Framestore LA |
| Renkçi | Beau Leon |
| 2D Lead | Michael Ralla |
| Ses | Mit Out Sound |
| Ses | Squeak E. Clean Studios |
8. Microsoft / Football Decoded
| Başlık | Football Decoded |
| Haftanın | McCann London |
| Kampanya | Football Decoded |
| Reklamcı | Microsoft |
| Marka | Microsoft |
| Posted | Nisan 2019 |
| Sektör | Consumer Electronics & Audio-Visual |
| Medya Türü | Web Film |
| Süre | |
| Co-President and Chief Creative Officer | Rob Doubal |
| Co-President and Chief Creative Officer | Laurence Thomson |
| EMEA Creative Director | Sanjiv Mistry |
| EMEA Creative Director | Jamie Mietz |
| Senior Creative | Jacob Bjordal |
| Senior Creative | Jim Nilsson |
| Müşteri Temsilcisi | Robert Stockton |
| Müşteri Direktörü | Francois D’Espagnac |
| Müşteri Direktörü | Matteo Della Venezia |
| Müşteri Direktörü | Tom Oliver |
| Managing Partner | Sailesh Jani |
| EVP | Rob Smith |
| Senior Project Manager | Paul Gillespie |
| Prodüksiyon Şirketi Prodüktör | Claire Colohan |
| Prodüksiyon Şirketi Prodüktör | Rebecca Wilford |
| Chief Production Officer | Sergio Lopez |
| Senior Planner | Fanni David |
| Planning Intern | Jack Goss |
| Yönetmen | Omri Cohen |
| Görüntü Yönetmeni | Todd Martin |
| Prodüksiyon Şirketi Prodüktör | Louise Gagen |
| Prodüksiyon Sorumlusu | Seth Wilson |
| Kompositör | Reimer Eisig |
| Kompositör | Lennard van der Last |
| Chris Graves | |
| Senior Sound Engineer | Adam Smyth |
| Sound Engineer | Giselle Hall |
| Editör | Mariona Sauret |
| Editör | Adam Ryzman |
| Editör | Francis Harris |
| Prodüksiyon Sorumlusu | Miriam Sasiain |
| Production Coordinator | Yasmina Ikimou |
| 1st AD | Lucas Cuevas |
| 2nd AD | Frodo Martinez |
| Ext Producer | Ivo Van Vollenhoven |
| Prodüksiyon Şirketi Prodüktör | Bea Cañete |
| Artworker | Joe Richardson |
| Basılı Malzeme Prodüktörü | Liam White |
| Studio Manager | Ellis Faint |
9. Dagoma / Harmless Guns
| Başlık | Harmless Guns |
| Haftanın | TBWA\PARIS |
| Kampanya | Les Armes Inoffensives |
| Reklamcı | Dagoma |
| Marka | Dagoma |
| İlk Yayınlanma Tarihi | 2019 / 1 |
| Sektör | Printers & Scanners |
| hikaye | 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. |
| Medya Türü | Branded Content |
| Süre | |
| Production Company | \ELSE |
| Sound Company | \ELSE |
| Reklam Sorumlusu | Matthieu Régnier |
| Reklam Sorumlusu | Gauthier Vignon |
| Reklam Yazarı | Swann Richard |
| Sanat Yönetmeni | François Claux |
| Yaratıcı Yönetmen | Benjamin Marchal |
| Yaratıcı Yönetmen | Faustin Claverie |
| Chief Data Officer | Basile Viault |
| Agency Manager | Matthéo Pressmar |
| Editing | Nicolas Duval |
| Motion Graphics | Nicolas Duval |
| Producer | Cathy Pericone |
| Production Coordinator | Léa Gosselin |
| Chief Executive Officer (CEO) | Maxime Boiron |
| Sound Director | Fabrice Pouvreau |
| Composer | Nicolas Neidhardt |
| Music Art Director | Ferdinand HUET |
10. Amazon Prime Video / Outlander
| Başlık | Outlander |
| Haftanın | Droga5 |
| Kampanya | Great Shows Stay With You |
| Reklamcı | Amazon |
| Marka | Amazon Prime Video |
| İlk Yayınlanma Tarihi | 2018 / 10 |
| Sektör | Online Leisure & Entertainment Services |
| hikaye | NR |
| Medya Türü | Television |
| Süre | |
| Post Prodüksiyon | Electric Theatre Collective |
| Post Prodüksiyon | MPC LDN |
| Audio | 750mph |
| Yaratıcı Ajans Başkanı | David Kolbusz |
| Sanat Yönetmeni | Dave Wigglesworth |
| Sanat Yönetmeni | Frazer Price |
| Reklam Yazarı | Ed Redgrave |
| Reklam Yazarı | Teddy Souter |
| Ajans Prodüktörü | Peter Montgomery |
| Ajans Prodüktörü | Goldie Robbens |
| Prodüksiyon Şirketi | Somesuch |
| Yönetmen | Steve Rogers |
| Prodüktör | Seth Wilson |
| Sinematografi | Daniel Landin |
| Prodüktör | Kave Quinn |
| Hair and Makeup | Lou Hinton |
| Wardrobe | Rose Dias |
| Editing Şirketi | The Quarry |
| Editör | Scot Crane |
| Editör | Jonnie Scarlett |
| Renkçi | Jean-Clément Soret |
| Renkçi | Matthieu Toullet |
| On Set Supervisor | Matt Jackson |
| On Set Supervisor | Omar Akari |
| On Set Supervisor | Ally Burnett |
| On Set Supervisor | Alex Grey |
| On Set Supervisor | Christian Blok |
| On Set Supervisor | Antony Walsham |
| On Set Supervisor | Judy Roberts |
| Sound Designer | Sam Ashwell |
| Sound Designer | Sam Robson |
| Ses Prodüktörü | Mary-Ann D’Cruz |
| Music Supervision | Hywel Evans |
| Kompositör | Benjamin McAvoy |
| Kompositör | Will Featherby |
11. Apple Ipad / Apple at work: the underdogs
| Başlık | Apple at work: the underdogs |
| Haftanın | Apple |
| Kampanya | Apple at Work |
| Reklamcı | Apple |
| Marka | Apple Ipad |
| Posted | Temmuz 2019 |
| Sektör | Consumer Electronics & Audio-Visual |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | Smuggler |
| Editör | Neil Smith |
| Yönetmen | Mark Molloy |
| Yaratıcı Yönetmen | Alan Buchanan |
| Prodüksiyon Şirketi Prodüktör | Travis Huntington |
12. Spotify / Your 2018 Wrapped
| Başlık | Your 2018 Wrapped |
| Kampanya | Your 2018 Wrapped |
| Reklamcı | Spotify |
| Marka | Spotify |
| İlk Yayınlanma Tarihi | 2018 / 12 |
| Sektör | Online Leisure & Entertainment Services |
| Medya Türü | İnteraktif |
| Süre | |
| Daha fazla bilgi | https://spotifywrapped.com/602f645ab4ec5752b73ff12425bf75fe/ |
| Sanat Yönetmeni | Erik Herrstrom |
| Sanat Yönetmeni | Martin Berggren |
| Sanat Yönetmeni | Angeline Toh |
| Reklam Yazarı | Chris Monk |
| Reklam Yazarı | James Aviaz |
| Yaratıcı Yönetmen | Andy Thelander |
| Yaratıcı Ajans Başkanı | Alex Bodman |
| Tasarımcı | William Oswin |
| Tasarımcı | Thiébault Delaporte-Richard |
| Tasarımcı | Rafael Dante |
| Yönetmen | Michael Anthony |
| Yönetmen | Mike Chang |
| Prodüktör | Jacky Tran |
| Prodüktör | Andon Espeseth |
| Prodüktör | Natalie Espinosa |
| Prodüktör | Opal Hoyt |
| Prodüktör | Fannie Chen |
| Prodüksiyon Sorumlusu | Belinda Lopez |
| Prodüksiyon Şirketi | Active Theory |
| Account Management Team | Alexandra Tanguay |
| Account Management Team | Lindsay Fischler |
| Account Management Team | Christine Motch |
| Account Management Team | Christine Andren |
| Account Management Team | Payman Kassaie |
| Architect | Scott Marsden |
| Chief Design Officer | Rasmus Wangelin |
| Agency | Spotify In-House |
| Data Scientist | Erin Palmer |
| Data Scientist | Leah Xu |
| Data Scientist | Colin Fahy |
| Data Scientist | Owen Heneghan |
| Data Scientist | Nick Culver |
| Data Scientist | Mert Savner |
| Data Scientist | Race Archibold |
| Programcı | Alex Bergin |
| Programcı | Florian Morel |
| Programcı | Nathan Gordon |
| Programcı | Giuseppe Rodriguez |
| Strategist | Zach Pentel |
| Strategist | Nathan Doiev |
| Strategist | June Sauvaget |
| Strategist | Neal Gorevic |
| Strategist | Manu Orssaud |
| Strategist | Krista Scozzari |
| Strategist | Sarah Schlein |
| Strategist | Eddie Benson |
13. XBOX / Visit Xbox
| Başlık | Visit Xbox |
| Haftanın | McCann London |
| Kampanya | VisitXbox |
| Reklamcı | Microsoft XBOX |
| Marka | XBOX |
| İlk Yayınlanma Tarihi | 2019 / 6 |
| Sektör | Video Games/Consoles |
| hikaye | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Ajans Başkanı | Rob Doubal |
| Yaratıcı Ajans Başkanı | Laurence Thomson |
| Yaratıcı Yönetmen | Jamie Mietz |
| Yaratıcı Yönetmen | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Yönetmen | Jim Nilsson |
| Yönetmen | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| Sanat Yönetmeni | Dan Howarth |
| Tasarımcı | Matthew Thomas |
| Tasarımcı | Nazima Motegheria |
| Project Director | Clare Prager |
| Proje Sorumlusu | Anna Curtis |
| Managing Partner | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| Müşteri Direktörü | Andrew Wynn |
| Müşteri Temsilcisi | Conor Lloyd |
| Müşteri Temsilcisi | Anastasia Imam |
| Müşteri Temsilcisi | Lucy Manning |
| Müşteri Temsilcisi | Eloise Thompson |
| Yaratıcı Ajans Başkanı | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| Prodüksiyon Sorumlusu | Kin-man Ly |
| Prodüktör | Alex Dougan |
| Prodüktör | Jeremy Reichman |
| Prodüksiyon | Fire without Smoke |
| Post Prodüksiyon | Craft London |
14. JBL / Block Out the Chaos: World Leaders
| Başlık | Block Out the Chaos: World Leaders |
| Haftanın | Cheil Hong Kong |
| Kampanya | Block Out The Chaos |
| Reklamcı | JBL |
| Marka | JBL |
| İlk Yayınlanma Tarihi | 2018 |
| Sektör | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| hikaye | "Block out the chaos" illustrates the intolerable noises that can be avoided thanks to JBL’s noise-cancelling headphones. JBL's noise-cancelling headphones can rid your brain of even the world's worst noises. When certain noises get on your nerves, try JBL's noise-cancelling headphones. The second part of a campaign that also won an Epica Award the previous year. |
| Medya Türü | |
| Yaratıcı Yönetmen | Paul Chan |
| Reklam Yazarı | Paul Chan |
| Fotoğrafçı | Illusion |
| Prodüksiyon Şirketi | Illusion Bangkok |
| Yaratıcı Yönetmen | Lili Jiang |
| Reklam Yazarı | Lili Jiang |
| Yaratıcı Yönetmen | Ivan Au |
| Sanat Yönetmeni | Ivan Au |
| Sanat Yönetmeni | Toby Hong |
| Reklam Yazarı | Keith Liu |
| Creative Services Manager | Denise Chan |
| Illustrator / Photographer | Illusion |
| Prodüksiyon Şirketi | Illusion |
15. Samsung / BACK2LIFE
| Başlık | BACK2LIFE |
| Haftanın | Cheil China |
| Kampanya | BACK2LIFE |
| Reklamcı | Samsung |
| Marka | Samsung |
| İlk Yayınlanma Tarihi | 2019 / 5 |
| Sektör | Consumer Electronics & Audio-Visual |
| felsefe | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| Medya Türü | İnteraktif |
| Süre | |
| Yaratıcı Yönetmen | Kimmy Liu |
| Yaratıcı Yönetmen | Paul Chan |
| Yaratıcı Yönetmen | Wilson Ang |
| Sanat Yönetmeni | Kimmy Liu |
| Sanat Yönetmeni | Ting Yu |
| Sanat Yönetmeni | Qin Tian |
| Sanat Yönetmeni | Xue Li |
| Sanat Yönetmeni | Yining Yin |
| Reklam Yazarı | Paul Chan |
| Reklam Yazarı | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
