A SINGLE BRAND ALMOST SWEPT THE BOARD AMONG THIS YEAR’S MOST SUCCESSFUL FOOD AND DRINK ADVERTISERS.
Only two words are needed to describe this year’s biggest trend in food and drink advertising: Burger King. The restaurant chain’s innovative “Moldy Whopper” campaign munched four out of the top five places, while the equally smart “Stevenage Challenge” provided some extra filling at the fourth slot.
As most of adland knows by now, the magnificent “Moldy” was a collaboration between three agencies: INGO Stockholm, David Miami and Publicis Worldwide. The back story? All of them had come up with similar ideas while working to slightly different briefs. BK marketing supremo Fernando Machado took note and invited them to work together on the ultimate execution. “It goes against every rule of food advertising,” he told INGO ECD Bjorn Stahl. “We have to do it!” At David Miami, global creative chief Pancho Cassis remarked: “Fernando realised that if the three of us were working on it, the end result could only be better.” With its budget somewhat tighter than that of rival McDonald’s, BK is obliged to hit above its creative weight. And under Machado that’s exactly what it’s been doing, whether it’s in Stockholm, Miami, Spain – or Stevenage.
Only two words are needed to describe this year’s biggest trend in food and drink advertising: Burger King. The restaurant chain’s innovative “Moldy Whopper” campaign munched four out of the top five places, while the equally smart “Stevenage Challenge” provided some extra filling at the fourth slot.
As most of adland knows by now, the magnificent “Moldy” was a collaboration between three agencies: INGO Stockholm, David Miami and Publicis Worldwide. The back story? All of them had come up with similar ideas while working to slightly different briefs. BK marketing supremo Fernando Machado took note and invited them to work together on the ultimate execution. “It goes against every rule of food advertising,” he told INGO ECD Bjorn Stahl. “We have to do it!” At David Miami, global creative chief Pancho Cassis remarked: “Fernando realised that if the three of us were working on it, the end result could only be better.” With its budget somewhat tighter than that of rival McDonald’s, BK is obliged to hit above its creative weight. And under Machado that’s exactly what it’s been doing, whether it’s in Stockholm, Miami, Spain – or Stevenage.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2020
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2020
CAMPAIGNS
Brand, Title, Agency | |
---|---|
1 |
INGO, DAVID |
2 |
Ingo, Stockholm |
3 |
Ingo, Stockholm |
4 |
DAVID, Madrid |
5 |
DAVID, Madrid |
6 |
Ingo, Stockholm |
7 |
Cheil Hong Kong |
8 |
MullenLowe SSP3 Colombia, Bogotá |
9 |
David The Agency, São Paulo |
10 |
We Believers, New York |
11 |
Dentsu Inc., Tokyo |
12 |
LOLA MullenLowe, Madrid |
13 |
Ogilvy Chicago |
14 |
Droga5, New York |
15 |
Cheil Hong Kong |
16 |
DAVID, Miami |
BRANDS
Brand | ||
---|---|---|
1 | Burger King | |
2 | Coca-Cola | |
3 | McDonald's | |
4 | Budweiser | |
5 | Chupa Chups |
AGENCIES
Name | ||
---|---|---|
1 | INGO, DAVID | |
2 | MullenLowe SSP3 Colombia, Bogotá | |
3 | Cheil Hong Kong | |
4 | DAVID, Madrid | |
5 | DAVID, Miami |
Watch
1. Burger King / Moldy Whopper
Başlık | Moldy Whopper |
Haftanın | INGO, DAVID |
Kampanya | Moldy Whopper |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Nisan 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Case Study |
Süre | |
Yaratıcı Yönetmen | Björn Ståhl |
Sanat Yönetmeni | Max Hultberg |
Reklam Yazarı | Magnus Ivansson |
Strateji Planlama | Simon Stefansson |
Müşteri Direktörü | Rickard Allstrin |
Müşteri Temsilcisi | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global CCO | Pancho Cassis |
Partner | Pancho Cassis |
Group Creative Directors | Fernando Pellizzaro |
Group Creative Directors | Jean Zamprogno |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Sergio Takahata |
Müşteri Direktörü | Stefane Rosa |
Prodüksiyon Sorumlusu | Carlos Torres |
GLOBAL CCO | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Ajans Başkanı | Jorg Riommi |
Yaratıcı Yönetmen | Pablo Dachefsky |
Sanat Yönetmeni | Ivan Montebello |
Reklam Yazarı | PABLO MURUBE |
Fotoğrafçı | Pål Allan |
Food Stylist | Anna Lindblad |
Photo assistant | Erik Ögnelooh |
Görüntü Yönetmeni | Viktor Kumlin |
Graffer | Kalle Dahlberg |
Prodüksiyon Şirketi | Colony |
Sanat İşleri Satın Alma Sorumlusu | Jenny Steggo |
Prodüktör | Jenny Steggo |
Producer and director | Markus Ahlm |
Prodüksiyon Şirketi Prodüktör | Lena von der Burg |
Post Prodüksiyon | Erik Lindahl |
Ses | Quint Starkie |
Grading/Online | Jean-Clément Soret |
Müzik | MOKOH Music Berlin |
Music Supervisor | Maria Moritz |
Intro Composer | Stephan Moritz |
Başlık | The Moldy Whopper 1 |
Haftanın | Ingo |
Kampanya | The Moldy Whopper |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Şubat 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Outdoor/Out of Home |
Süre | |
Creative Agency | DAVID |
Yaratıcı Yönetmen | Björn Ståhl |
Sanat Yönetmeni | Max Hultberg |
Reklam Yazarı | Magnus Ivansson |
Planner Director | Simon Stefansson |
Müşteri Direktörü | Rickard Allstrin |
Müşteri Temsilcisi | Mia Melani |
Final Art Work | Åsa Eklund |
Final Art Work | Alexander Lundvall |
Tech Developer | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Grup Yaratıcı Direktörü | Fernando Pellizaro |
Grup Yaratıcı Direktörü | Jean Zamprogno |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Sergio Takahata |
Group Account Director | Stefane Rosa |
Prodüktör | Carlos Torres |
Global Chief Creative Officer | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Ajans Başkanı | Jorg Riommi |
Sanat Yönetmeni | Ivan Montebello |
Reklam Yazarı | PABLO MURUBE |
Fotoğrafçı | Pål Allan |
Food Stylist | Anna Lindblad |
Photographer Assistant | Erik Ögnelooh |
Görüntü Yönetmeni | Viktor Kumlin |
Prodüksiyon Şirketi | Colony |
Sanat İşleri Satın Alma Sorumlusu | Jenny Steggo |
Prodüktör | Jenny Steggo |
Prodüktör | Markus Ahlm |
Yönetmen | Markus Ahlm |
Prodüktör | Lena von der Burg |
Founder | Ryan Schinman |
Creative Agency | Publicis Comunicación España |
Başlık | The Moldy Whopper 3 |
Haftanın | Ingo |
Kampanya | The Moldy Whopper |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Şubat 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Outdoor/Out of Home |
Süre | |
Creative Agency | DAVID |
Yaratıcı Yönetmen | Björn Ståhl |
Sanat Yönetmeni | Max Hultberg |
Reklam Yazarı | Magnus Ivansson |
Planner Director | Simon Stefansson |
Müşteri Direktörü | Rickard Allstrin |
Müşteri Temsilcisi | Mia Melani |
Final Art Work | Åsa Eklund |
Final Art Work | Alexander Lundvall |
Tech Developer | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Grup Yaratıcı Direktörü | Fernando Pellizaro |
Grup Yaratıcı Direktörü | Jean Zamprogno |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Sergio Takahata |
Group Account Director | Stefane Rosa |
Prodüktör | Carlos Torres |
Global Chief Creative Officer | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Ajans Başkanı | Jorg Riommi |
Sanat Yönetmeni | Ivan Montebello |
Reklam Yazarı | PABLO MURUBE |
Fotoğrafçı | Pål Allan |
Food Stylist | Anna Lindblad |
Photographer Assistant | Erik Ögnelooh |
Görüntü Yönetmeni | Viktor Kumlin |
Prodüksiyon Şirketi | Colony |
Sanat İşleri Satın Alma Sorumlusu | Jenny Steggo |
Prodüktör | Jenny Steggo |
Prodüktör | Markus Ahlm |
Yönetmen | Markus Ahlm |
Prodüktör | Lena von der Burg |
Founder | Ryan Schinman |
Creative Agency | Publicis Comunicación España |
Başlık | Stevenage Challenge |
Haftanın | DAVID |
Kampanya | Stevenage Challenge |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Nisan 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Others |
Süre | |
Prodüksiyon Şirketi | Landia |
Post Prodüksiyon | Metropolitana |
Global CCO | Pancho Cassis |
Partner | Pancho Cassis |
Global COO | Sylvia Panico |
GCD | Fernando Pellizzaro |
GCD | Jean Zamprogno |
Reklam Yazarı | Alexander Allen |
Reklam Yazarı | Jared Schermer |
Sanat Yönetmeni | Andres Tamayo |
Strategy Director | Jon Carlaw |
Strateji Planlama | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Müşteri Direktörü | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Prodüksiyon Şirketi Prodüktör | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
Agency | David Madrid |
Yaratıcı Yönetmen | Saulo Rocha |
Yaratıcı Yönetmen | André Toledo |
Yaratıcı Yönetmen | Fred Bosch |
Reklam Yazarı | Luis Giraldo |
Sanat Yönetmeni | Pedro Sattin |
Reklam Sorumlusu | Eric Hirschhorn (Burger King) |
Yönetmen | Render Panic by The Movement |
Prodüksiyon Sorumlusu | Nico Cabuche |
Prodüksiyon Şirketi Prodüktör | Alberto Lopez Garrido |
Görüntü Yönetmeni | Oriol Barcelona |
Editör | Pablo Marchetto |
Post Prodüksiyon | Alvaro Monzón |
CGI | The Cathedral |
Animation Studio | Mr. Klauss |
Müzik | Twenty Below Music |
Kompositör | R Gigante |
Kompositör | R Irving |
Kompositör | A Gigante |
Mix Company | Heard City |
Mixer | Evan Mangiamele |
Mixer | Eric Warzecha |
Prodüksiyon Şirketi Prodüktör | Andi Lewis |
Prodüksiyon Sorumlusu | Sasha Awn |
Mix Company | Jamute |
Music Producers | James Pedrozo Pinto |
Music Producers | Daniel Telles |
Music Producers | Thiago Lester |
Prodüksiyon Sorumlusu | Alejandro Ramos Lepez |
Sound Engineer | Otavio Bertolo |
Sound Engineer | Maria Fernanda Galetti |
Sound Engineer | Rafael Laurenti |
Production Coordinators | Juliana Zuppo |
Production Coordinators | Cassia Garcia |
Digital Production Studio | Unicorns & Unicorns |
Teknik Direktör | Sun Komen |
Sanat Yönetmeni | Ceara Adamson |
PR | Alison Brod Marketing and Communications (ABMC) |
Medya Direktörü | Horizon Media, Inc. |
Medya Direktörü | Scout |
Yönetmen | Brian Zai |
Digital | Brian Zai |
Horizon Media | Brian Zai |
Müşteri Temsilcisi | Nico Amantia |
Scout | Nico Amantia |
Social Media Expert | MullenLowe U.S. |
Yaratıcı Ajans Başkanı | Mark Wenneker |
Yaratıcı Yönetmen | Tim Vaccarino |
Yaratıcı Yönetmen | Dave Weist |
SVP | Enrique Camacho |
Yaratıcı Yönetmen | Enrique Camacho |
Yaratıcı Yönetmen Ortağı | Cody Dummer |
Reklam Yazarı | Vanessa de Beaumont |
Senior Social Strategist | Jimmy George |
Social Content Writer | Arielle Mulgrew |
Community Manager | Katie Nisbet |
Community Manager | Hannah Beardsley |
Director of Print Production | Aidan Finnan |
Senior Business Affairs Manager | Amy Keddy |
Assistant Project Manager | Morgan Playle |
Vice President (VP) | Kerry McKibbin |
Müşteri Direktörü | Kerry McKibbin |
Müşteri Direktörü | Alison Whisenant |
Müşteri Temsilcisi | Leila Chee |
5. Burger King / Stevenage Challenge (Case Film)
Başlık | Stevenage Challenge (Case Film) |
Haftanın | DAVID |
Kampanya | Stevenage Challenge |
Reklamcı | Burger King |
Marka | Burger King |
İlk Yayınlanma Tarihi | 2019 / 10 |
Ürün | Whopper |
Sektör | Restaurants & Fast Food |
hikaye | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
Medya Türü | Gaming |
Süre | |
Prodüksiyon Şirketi | Landia |
Global COO | Sylvia Panico |
Yaratıcı Yönetmen | Saulo Rocha |
Yaratıcı Yönetmen | André Toledo |
GCD | Fernando Pellizzaro |
GCD | Jean Zamprogno |
Yaratıcı Yönetmen | Fred Bosch |
Reklam Yazarı | Luis Giraldo |
Reklam Yazarı | Alexander Allen |
Reklam Yazarı | Jared Schermer |
Sanat Yönetmeni | Felipe Antonioli |
Sanat Yönetmeni | Pedro Sattin |
Sanat Yönetmeni | Andres Tamayo |
Strategy Director | Jon Carlaw |
Strateji Planlama | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Müşteri Direktörü | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Prodüksiyon Şirketi Prodüktör | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
Reklam Sorumlusu | Eric Hirschhorn (Burger King) |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magana |
Sr. Brand Manager of Global Marketing | Mary Toups |
President | Chris Finazzo |
Head of Marketing | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Yönetmen | Render Panic by The Movement |
Prodüksiyon Sorumlusu | Nico Cabuche |
Agency | DAVID Madrid & Miami |
Global CCO & Partner | Pancho Cassis |
Global COO | Sylvia Panico |
ECD | Saulo Rocha, André Toledo |
GCD | Fernando Pellizzaro, Jean Zamprogno |
CD | Fred Bosch |
Copywriter | Luis Giraldo, Alexander Allen, Jared Schermer |
Art Director | Pedro Sattin, Andres Tamayo |
Head of Social | Alex Sanchez |
Strategy Director | Jon Carlaw |
Planner | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Group Account Director | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Producer | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
CLIENT | Burger King |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magaña |
Sr. Brand Manager of Global Marketing | Mary Toups |
President, Burger King North America | Chris Finazzo |
Head of Marketing, North America | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media & Social Channels | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Production Company | Landia |
Director | Render Panic by The Movement |
Executive Producer | Nico Cabuche |
Producer | Alberto Lopez Garrido |
DOP | Oriol Barcelona |
Post-Production Company | Metropolitana |
Editor | Pablo Marchetto |
Post Producer | Alvaro Monzon |
CGI | The Cathedral |
Animation Studio | Mr. Klauss |
Music | Twenty Below Music |
Composers | R Gigante, R Irving, A Gigante |
Audio Mix | Heard City |
Mixer | Evan Mangiamele, Eric Warzecha |
Producer | Andi Lewis |
Executive Producer | Sasha Awn |
Music Production Company | Jamute |
Music Producers | James Pedrozo Pinto, Daniel Telles and Thiago Lester |
Executive Producer | Alejandro Ramos Lepez |
Sound Engineers | Otavio Bertolo, Fernanda Galetti and Rafael Laurenti |
Production Coordinators | Juliana Zuppo and Cassia Garcia |
Digital Production Studio | Unicorns & Unicorns |
Technical Director | Sun Komen |
Head of Development | Ralph Kuijpers |
Art Director | Ceara Adamson |
PR | Alison Brod Marketing and Communications (ABMC) |
Media | Horizon Media & Scout |
Director, Digital, Horizon Media | Brian Zai |
Account Executive, Scout | Nico Amantia |
Social Media Agency | MullenLowe U.S. |
Chief Creative Officer | Mark Wenneker |
Executive Creative Director | Tim Vaccarino |
Executive Creative Director | Dave Weist |
SVP, Creative Director | Enrique Camacho |
Associate Creative Director | Cody Dummer |
Copywriter | Vanessa de Beaumont |
Senior Social Strategist | Jimmy George |
Social Content Writer | Arielle Mulgrew |
Community Manager | Katie Nisbet |
Community Manager | Hannah Beardsley |
Director of Print Production | Aidan Finnan |
Senior Business Affairs Manager | Amy Keddy |
Assistant Project Manager | Morgan Playle |
VP, Account Director | Kerry McKibbin |
Account Director | Alison Whisenant |
Account Executive | Leila Chee |
Başlık | The Moldy Whopper 2 |
Haftanın | Ingo |
Kampanya | The Moldy Whopper |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Şubat 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Poster |
Süre | |
Creative Agency | DAVID |
Yaratıcı Yönetmen | Björn Ståhl |
Sanat Yönetmeni | Max Hultberg |
Reklam Yazarı | Magnus Ivansson |
Planner Director | Simon Stefansson |
Müşteri Direktörü | Rickard Allstrin |
Müşteri Temsilcisi | Mia Melani |
Final Art Work | Åsa Eklund |
Final Art Work | Alexander Lundvall |
Tech Developer | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Grup Yaratıcı Direktörü | Fernando Pellizaro |
Grup Yaratıcı Direktörü | Jean Zamprogno |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Sergio Takahata |
Group Account Director | Stefane Rosa |
Prodüktör | Carlos Torres |
Global Chief Creative Officer | Bruno Bertelli |
Yaratıcı Ajans Başkanı | Eduardo Marques |
Yaratıcı Ajans Başkanı | Jorg Riommi |
Sanat Yönetmeni | Ivan Montebello |
Reklam Yazarı | PABLO MURUBE |
Fotoğrafçı | Pål Allan |
Food Stylist | Anna Lindblad |
Photographer Assistant | Erik Ögnelooh |
Görüntü Yönetmeni | Viktor Kumlin |
Prodüksiyon Şirketi | Colony |
Sanat İşleri Satın Alma Sorumlusu | Jenny Steggo |
Prodüktör | Jenny Steggo |
Prodüktör | Markus Ahlm |
Yönetmen | Markus Ahlm |
Prodüktör | Lena von der Burg |
Founder | Ryan Schinman |
Creative Agency | Publicis Comunicación España |
Başlık | Homework |
Haftanın | Cheil Hong Kong |
Kampanya | A sweet escape |
Reklamcı | Perfetti Van Melle |
Marka | Chupa Chups |
İlk Yayınlanma Tarihi | 2019 / 5 |
Ürün | Confectionery |
Sektör | Candies |
hikaye | Even kids deserve an escape from the everyday pressures of life. |
Medya Türü | |
Production Company | Illusion Company Ltd |
Chief Creative Officer | Paul Chan |
Creative Director | Ivan Au |
Creative Director | Lili Jiang |
Art Director | Elsie Lau |
Art Director | Ivan Au |
Copywriter | Paul Chan |
Copywriter | Lili Jiang |
Copywriter | Tatiana Le |
Copywriter | Agnes Ho |
Illustration | Illusion Company Ltd |
Project Manager | Denise Chan |
Başlık | REBRAND THE GAME (Hero 1) |
Haftanın | MullenLowe SSP3 Colombia |
Kampanya | Rebrand the game |
Reklamcı | AB Inbev |
Marka | Budweiser |
İlk Yayınlanma Tarihi | 2019 / 7 |
Ürün | Beer |
Sektör | Beers, Ciders, Lagers |
hikaye | CONTEXT: In July 2019, AB InBev’s Budweiser announced a multi-year partnership with the UK’s Premier League and Spain’s LaLiga, a deal spanning five continents and more than 20 countries around the world. We were tasked by Budweiser to communicate the essence of this new deal. Throughout its history, beer brands such as Heineken or Carlsberg have dominated European sponsorship of football, so we wanted to introduce Budweiser in a way that was meaningful for both the brand and the people. To do this, we dug deep and found Budweiser had been there all along. IDEA: After analyzing data from over 4,000 of the most well-known goals in The Premier League and LaLiga’s history, we found there was a similarity between the formation of the goals and Budweiser’s famous ‘bowtie’ logo. From this, ‘Goals Of Kings’ was born, allowing Budweiser to become part of the history of the most iconic European sport without ever being there before. 12 of the formations have been immortalized in a book that sits at the heart of the sponsorship. Each sequence has been beautifully crafted using different art direction and copy techniques. Superstar and former Aston Villa player, Juan Pablo Angel, who also has a formation featured in the book, launched the campaign in December 2019 with several important sports journalists. The book was present in several sports shows and the campaign aired on TV, digital, radio, outdoor and print. RESULTS: - The campaign ran through different media such as TV, Digital, Outdoor, Print, and a Direct Mail (the book), and had more than 7.8 MM USD in earned media. - The campaign had more than 24 MM impressions. - 5 of the superstars of the leagues had comments about it, including Juan Pablo Angel, former player of the Aston Villa (and scorer of one of the goals of the campaign). - More than 4000 goals were analyzed by our algorithm, both from Premier League and Spanish LaLiga. - 12 of the goals were immortalized in a book that travelled across 36 different Sports Media/Programs in Latin America. |
Medya Türü | |
GLOBAL CCO | José Miguel Sokoloff |
CEO | Francisco Samper |
CCO | Carlos Andrés Rodríguez |
COO | Juan Pablo García |
CIO | Camilo Plazas |
CREATIVE DIRECTORS | Juan David Arboleda, Guillermo Siachoque |
ART DIRECTORS | Byron Poveda, Guillermo Siachoque, Juan Sebastián Moreno, Camilo Londoño, Andrés Torres, Adrián Bravo. |
COPYWRITERS | Alejandro Chávez, Miguel Angel Gomez, Carlos Andrés Rodríguez. |
PRODUCTION DIRECTOR | José Vicente Altamar |
AGENCY PRODUCER | Diego Aguilera / Diego Cano |
EDITOR | Ivan Villacob / Jonathan Bolívar |
PROJECT MANAGER | Sebastián Salazar |
ACCOUNT EXECUTIVE | Andrés Granados |
TECHNICAL DEVELOPMENT | MullenLowe Profero Colombia / Draftline Colombia |
ABInBev MARKETING VICE PRESIDENT | Thor Borresen |
BUDWEISER BRAND LEAD ABI | Santiago Mendoza |
GLOBAL BRANDS MANAGERS ABI | Ana María Rodríguez, Laura Vallecilla |
GLOBAL BRANDS COMMUNICATIONS & PR LEAD | Juanita Rodríguez |
BUSINESS OWNER DRAFTLINE | Sarah Romero |
PRODUCTION COMPANY | Pivote / Diptongo |
FILM DIRECTOR | Ricardo Rodríguez |
PRODUCER | Fausto Tapias |
9. Burger King / Burn That Ad
Başlık | Burn That Ad |
Haftanın | David The Agency |
Kampanya | Burn That Ad |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Nisan 2020 |
Sektör | Restaurants & Fast Food |
Medya Türü | Others |
Süre | |
Yönetici Direktör | Sylvia Panico |
Creative VP | Rafael Donato |
Yaratıcı Yönetmen | Edgard Gianesi |
Reklam Yazarı | Luca Trincanato |
Sanat Yönetmeni | Marlus Lau |
Müşteri Temsilcisi | Carolina Vieira |
Müşteri Temsilcisi | Rafael Giorgino |
Strateji Planlama | Daniela Bombonato |
Strateji Planlama | Carolina Silva |
Medya Direktörü | Marcia Mendonça |
Medya Direktörü | Mateus Madureira |
Prodüksiyon Şirketi Prodüktör | Fabiano Beraldo |
Prodüksiyon Şirketi Prodüktör | Fernanda Peixoto |
Innovation | Toni Ferreira |
Technology | Toni Ferreira |
Innovation | Gustavo Nanes |
Technology | Gustavo Nanes |
Data Intelligence | Mailson Dutra |
Public Relations Director | Sandra Azedo |
Client's Global Chief Marketing Officer | Fernando Machado |
Client's Vice President of Marketing and Sales | Ariel Grunkraut |
Client's Vice President of Marketing and Sales | INNOVATION |
Client's Marketing Coordinator | Bruna Yoshida |
Client's Marketing Coordinator | Sthephanie Pellin |
Audio Production Company | Jamute |
Prodüksiyon Şirketi | Café Royal |
Prodüksiyon Şirketi | Vetor Zero |
10. Burger King / The traffic jam whopper
Başlık | The traffic jam whopper |
Haftanın | We Believers |
Kampanya | The traffic jam whopper |
Reklamcı | Burger King |
Marka | Burger King |
Posted | Temmuz 2019 |
Sektör | Restaurants & Fast Food |
Medya Türü | İnteraktif |
Süre | |
Prodüksiyon | Central Films |
Prodüksiyon Şirketi | PICKLE MUSIC |
Prodüksiyon Şirketi | BONSAI3 |
Digital Development company | No Smoking |
Yaratıcı Ajans Başkanı | Gustavo Lauria |
Yaratıcı Yönetmen | Patricio Elfi |
Yaratıcı Yönetmen | Santiago Luna Lupo |
Prodüksiyon Şirketi Prodüktör | Marcia Jaes |
Strateji Planlamadan Sorumlu Başkan | Marco Vega |
Creative Coordinator | Lupita Alvarez |
Development Coordinator | Pablo Salazar |
UX Designer | Gabriel Da Silva Valer |
Yönetmen | Kane Kwick |
Görüntü Yönetmeni | Jordi Planell |
Prodüksiyon Sorumlusu | Paco Juarez |
Prodüksiyon Sorumlusu | Mauricio Francini |
Editör | Diego Panich |
Kompositör | Alexis Estiz |
Sound Designer | Dario Calequi |
Prodüksiyon Şirketi Prodüktör | Adriana Correa |
CMO | Fernando Machado |
Marketing Communication Coordinator | Miguel-Angel Amezquita Sandoval |
Brand Communications | Andrea Moreno |
Özel Efektler | Patricia Guerra |
Özel Efektler | Flavio Dumaine |
Özel Efektler | Swan Glacer |
Başlık | Pocky THE GIFT |
Haftanın | Dentsu Inc. |
Kampanya | Pocky THE GIFT |
Reklamcı | Ezaki Glico Co., Ltd. |
Marka | Ezaki Glico |
İlk Yayınlanma Tarihi | 2019 / 10 |
Sektör | Biscuits, Bread, Crispbread |
felsefe | Pocky sticks have been Japan’s top-selling chocolate snack for decades. Kids and teenagers love them because they’re easy to share with friends. But sales to young adults were weaker, and the brief was to give this target group a way to share and enjoy Pocky sticks anew. So Dentsu Inc created stylish new packaging to be used exclusively at upscale shops and sales outlets, and leveraged social media to promote the repackaged snacks as a fashionable gift item. The result was significantly higher sales to young adults, the opening of new sales channels, and higher brand visibility and sales overall. |
Medya Türü | Packaging, Branding & Design |
Tasarım Şirketi | PEN Inc. |
Tasarım Şirketi | Creative Power Unit |
Post Prodüksiyon | scab |
Post Prodüksiyon | Dentsu On Demand Graphic Inc. |
Prodüksiyon Şirketi | Fumihito Katamura Photograph Office |
Prodüksiyon Şirketi | ENGINEFILM INC. |
Prodüksiyon Şirketi | Yoshihiro Yagi |
Reklam Yazarı | Haruko Tsutsui |
Tasarımcı | Taiji Kimura |
Tasarımcı | Satomi Okubo |
Tasarımcı | Haruko Nakatani |
Fotoğrafçı | Fumihito Katamura |
Prodüktör | Youhei Tanaka |
Prodüktör | Makoto Sometani |
Yaratıcı Yönetmen | Yoshihiro Yagi |
Prodüksiyon Sorumlusu | Yoshitaka Nakano |
Product Manager | Atsushi Komuro |
Product Manager | Jun Okabe |
Yaratıcı Ekip | Shinya Tamura |
Yaratıcı Ekip | Sunao Sakurai |
Yaratıcı Ekip | Takeshi Suehiro |
Account Management Team | Kazuya Onaka |
Başlık | Magnum Pleasure Icon Spain |
Haftanın | LOLA MullenLowe |
Kampanya | Magnum Pleasure Icon Spain |
Reklamcı | Unilever |
Marka | Magnum |
İlk Yayınlanma Tarihi | 2019 / 7 |
Sektör | Ice Cream |
Medya Türü | Outdoor/Out of Home |
Global Vice President Of Digital R/I Incubator | Julien Barraux |
Global Brand Director | Ben Curtis |
Yaratıcı Ajans Başkanı | Chacho Puebla |
Yaratıcı Yönetmen | Tomás Ostiglia |
Yaratıcı Yönetmen | Pancho Cassis |
Yaratıcı Yönetmen | Saulo Rocha |
Yaratıcı Yönetmen | André Toledo |
Sanat Yönetmeni | Fabio Brigido |
Social Director | Fred Bosch |
Reklam Yazarı | Luis Giraldo |
Sanat Yönetmeni | Camilo Jiménez |
Sanat Yönetmeni | Felipe Antonioli |
Global Brand Director | Tom Elliston |
Müşteri Temsilcisi | Oscar Fernandez-Baca |
Prodüktör | Felipe Calviño |
Prodüktör | Diego Baltazar |
İlustratör | Brendan Monroe |
13. Jimmy Dean / Jimmy Dean’s 50th Anniversary (Film Case)
Başlık | Jimmy Dean’s 50th Anniversary (Film Case) |
Haftanın | Ogilvy Chicago |
Kampanya | Jimmy Dean’s 50th Anniversary |
Reklamcı | Sara Lee |
Marka | Jimmy Dean |
İlk Yayınlanma Tarihi | 2019 / 7 |
Sektör | Fresh Meat, Sausages |
felsefe | 1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever. |
Medya Türü | |
Süre | |
Medya Ajansı | Mindshare Chicago |
Medya Planlama | Kelsey Alexander |
Medya Planlama | Kate Franzen |
Medya Planlama | Nate Burstein |
Müşteri Süpervizörü | Jordan Hallmark |
Müşteri Süpervizörü | Matt Smith |
Müşteri Direktörü | Adam Legrand |
Müşteri Direktörü | Christina Marion |
Müşteri Direktörü | Francesca Lee |
Planning Director | Katie Sheeran |
Strateji Planlama | Haley Kabus |
Direktör | James Hidden |
Yaratıcı Ajans Başkanı | Joe Sciarrotta |
Yaratıcı Yönetmen | David Hernandez |
Yaratıcı Yönetmen | Chris Turner |
Yaratıcı Yönetmen | Dave Metcalf |
Yaratıcı Yönetmen | Pat Seidel |
Yaratıcı Yönetmen | Chris Rose |
Yaratıcı Yönetmen Ortağı | Olen Amelia |
Prodüktör | Mike Diedrich |
Ajans Prodüktörü | Jenn May Rosen |
Fotoğraf / İlustrasyon | Work Production |
Fotoğrafçı | Sandro Miller |
Fotoğrafçı | Wendy Gordon |
Fotoğrafçı | David 'Big' Krause |
Retoucher | Robert Rutherfoord |
14. HBO / Bud Light / For the Throne
Başlık | For the Throne |
Haftanın | Droga5 |
Kampanya | #FortheThrone |
Reklamcı | HBO / AB-Inbev |
Marka | HBO / Bud Light |
İlk Yayınlanma Tarihi | 2019 / 2 |
Sektör | Beers, Ciders, Lagers |
Medya Türü | Television |
Süre | |
Prodüksiyon Şirketi | O Positive |
Özel Efektler | The Mill New York |
Ses Post Prodüksiyon | Sound Lounge |
Creative Chairman | David Droga |
Yaratıcı Ajans Başkanı | Neil Heymann |
Grup Yaratıcı Direktörü | Andrew Ferguson |
Yaratıcı Yönetmen | Dustin Tomes |
Yaratıcı Yönetmen | Jono Paull |
Yaratıcı Yönetmen Ortağı | Adrian Chan |
Yaratıcı Yönetmen Ortağı | Lauren Ferreira |
Sanat Yönetmeni | Tobias Lindborg |
Reklam Yazarı | Felix Karlsson |
Chief Creation Officer | Sally-Ann Dale |
Director of Film Production | Jesse Brihn |
Ajans Prodüktörü | Jesse Brihn |
Chief Strategy Officer | Jonny Bauer |
Yönetmen | David Nutter |
Editing Şirketi | Arcade Edit |
Editör | Paul Martinez |
Editör | Katie Weiland |
Assistant Editor | Thomas Bergerstock |
Telesine | Company 3 |
Creative Agency | Wieden + Kennedy |
Başlık | Tidy-up |
Haftanın | Cheil Hong Kong |
Kampanya | A sweet escape |
Reklamcı | Perfetti Van Melle |
Marka | Chupa Chups |
İlk Yayınlanma Tarihi | 2019 / 5 |
Sektör | Candies |
Medya Türü | |
Market | Thailand |
Prodüksiyon Şirketi | Illusion Company Ltd |
Yaratıcı Ajans Başkanı | Paul Chan |
Yaratıcı Yönetmen | Ivan Au |
Yaratıcı Yönetmen | Lili Jiang |
Sanat Yönetmeni | Elsie Lau |
Sanat Yönetmeni | Ivan Au |
Reklam Yazarı | Paul Chan |
Reklam Yazarı | Lili Jiang |
Reklam Yazarı | Tatiana Le |
Reklam Yazarı | Agnes Ho |
İlüstrasyon | Illusion Company Ltd |
Proje Sorumlusu | Denise Chan |
Başlık | Coke fzzzzzzz |
Haftanın | DAVID |
Kampanya | Coca-Cola Messes With Your Head With Visual Campaign |
Reklamcı | Coca-Cola Company |
Marka | 46664/Coca-Cola |
İlk Yayınlanma Tarihi | 2019 / 4 |
Sektör | Soft Drinks, Tonics |
Slogan | Try not to hear this |
hikaye | Can an image make a sound without actually making a sound? The Coca-Cola Company®, via its Central & Eastern Europe Business Unit, leveraged its rich history of sensorial advertising to launch a unique campaign that invites viewers to “hear” the image of an ad in their heads. The series of photographs show macro imagery of classic Coca-Cola® moments: the “fizzing” of the bubbles, the uncapping of a bottle, and the opening of a can. The headline then reads “TRY NOT TO HEAR THIS”, challenging viewers to avoid playing the sounds in their heads, but at the same time taunting them to do so. After all, it’s human nature to seek the forbidden. Or, is it something deeper working in people’s heads? This effect is called synesthesia. It’s when two different senses cross in our brains, producing the impression people are hearing one thing even though they’re stimulated via another sense, their vision. The Coca-Cola® campaign uses its instantly recognizable product and iconic rituals to trick the brain into automatically associating an image with a specific sound, filling in the silence with the expected sound. It’s in essence an auditory illusion. |
Medya Türü | |
Yaratıcı Yönetmen | Ricardo Casal |
Yaratıcı Yönetmen | Juan Javier Peña Plaza |
Global COO /managing Director | Paulo Fogaça |
Yaratıcı Yönetmen Ortağı | Jean Zamprogno |
Yaratıcı Yönetmen Ortağı | Fernando Pellizzaro |
Sanat Yönetmeni | Andy Tamayo |
Reklam Yazarı | Alex Allen |
Creative Coordinator | Cristina Cornejo Ayala |
Head of Global Production | Veronica Beach |
Prodüktör | Renata Neumann |
Prodüktör | Ricardo Ceballos |
Director of Strategy | Jon Carlaw |
senior Brand Planner | Matias Candia |
Head of Account Management | Carmen Rodriguez |
Müşteri Direktörü | Stefane Rosa |
Müşteri Süpervizörü | Jenny Gobel |
Müşteri Temsilcisi | Nneoma Chukwueke |
CEE IMC Director | Dmitry Muzychenko |
CEE Creative and Content Excellence Director | Sergey Sverzhinskiy |
CEE Content Lead | Camilla Zanaria |
CEE Content Lead | Laura Legrenzi |
Portfolio & Growth Marketing Director | Romain Mallard |
Sparkling Category Director | Dimitris Xinotroulias |
TM Director | Milica Vulicevic Basorovic |