SMART SOLUTIONS POWERED BY AN URGE TO IMPROVE LIFE FOR CUSTOMERS CONTINUE TO REFLECT AN INDUSTRY IN TRANSITION.
Sleek films of cars cruising through attractive landscapes were nowhere to be seen in the auto top five. Instead, it features clever and humane ideas. Renault and its agency Publicis Conseil dominate the category with two very different but customer-centric ideas: one that helps electric car drivers juice up their vehicles, and another that may save lives. The Jeep project at number one underlines the advantage of a strong brand identity, no matter how the vehicle is fuelled, while VW’s recruitment campaign is delightfully cheeky.
The most awarded CCO is Marco Venturelli and the most awarded Creative Director is Marcelo Vergara.
Sleek films of cars cruising through attractive landscapes were nowhere to be seen in the auto top five. Instead, it features clever and humane ideas. Renault and its agency Publicis Conseil dominate the category with two very different but customer-centric ideas: one that helps electric car drivers juice up their vehicles, and another that may save lives. The Jeep project at number one underlines the advantage of a strong brand identity, no matter how the vehicle is fuelled, while VW’s recruitment campaign is delightfully cheeky.
The most awarded CCO is Marco Venturelli and the most awarded Creative Director is Marcelo Vergara.
Most awarded
campaigns, brands &
agencies in
Automotive in
2023
Most awarded
campaigns, brands and
agencies in
Automotive in
2023
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Renault |
| 2 |  |
Volkswagen |
| 3 |  |
Jeep |
| 4 |  |
Toyota |
| 5 |  |
BMW |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Publicis Conseil, Paris |
| 2 |  |
DDB Paris |
| 3 |  |
Publicis Middle East, Dubai |
| 4 |  |
Dentsu Inc., Tokyo |
| 5 |  |
TBWA\HAKUHODO, Tokyo |
Watch
1. Jeep / The Call of Adventure
| Başlık | The Call of Adventure |
| Haftanın | Publicis Middle East |
| Kampanya | The Call of Adventure |
| Reklamcı | Stellantis |
| Marka | Jeep |
| İlk Yayınlanma Tarihi | 2022 / 5 |
| Sektör | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Medya Türü | Case Study |
| Süre | |
| Daha fazla bilgi | http://www.jeeplifeiscalling.com/ |
| Yaratıcı Yönetmen | Tuki Ghiassi |
| Yaratıcı Yönetmen | Anton Marais |
| Integration Director | Ray Samman |
| Yaratıcı Ajans Başkanı | Rafael Augusto |
| Yaratıcı Yönetmen | Mohamed BARECHE |
| Yaratıcı Yönetmen Ortağı | Diego Wortmann |
| Yaratıcı Yönetmen Ortağı | Erick Moneró |
| Senior Art Director | Paulo Ottaviani |
| Sanat Yönetmeni | Randy Balbon |
| Junior Art Director | Ehab Salman |
| Business Leader | Jean Traboulsi |
| Senior Account Manager | Marine Melhem |
| Chief Marketing Officer (CMO) | Melhem Najm |
| Reklam Sorumlusu | Cristina Guida La Licata |
| Reklam Sorumlusu | Lyda Camargo |
2. Renault / Plug Inn
| Başlık | Plug Inn |
| Başlık (ana dil) | Plug Inn (English) |
| Haftanın | Publicis Conseil |
| Kampanya | Plug Inn |
| Reklamcı | Renault |
| Marka | Renault |
| İlk Yayınlanma Tarihi | 2022 / 5 |
| Sektör | Cars |
| felsefe | Renault has launched a new platform - Plug Inn – that will enable up to 475,000 additional electric charging points, thanks to communities of local people. Plug Inn partners with a community of people who welcome you to charge your electric vehicle in their homes. The community is based within remoter regions to solve the issue of a stronger charging infrastructure and alleviate concerns around ‘fear of charging’, the most common obstacles for using electrical vehicles. Making the switch to all-electric even easier As the leader in electric vehicles in France and Europe for the past 10 years, Renault is a pioneer in raising awareness of the challenges of sustainable mobility. In 2020, the company had already created the first 100% electrical village in France. By making 100% electric Renault Zoé E-Tech cars available to every household in the commune of Appy, the company proved that if it was possible to switch to electric vehicles in one of the most isolated communities in France, then the switch to electric vehicles would be possible everywhere. With Plug Inn, a new chapter in mobility begins, in line with the Renault's long-term vision. The peer-to-peer service is designed to make life easier for electric vehicle users and enable the deployment of electric mobility on a large scale, for everyone regardless of how isolated the destinations may be. Always one step ahead As the sales of electric vehicles (EVs) increase worldwide, particularly in France, the demand for recharging infrastructure is significantly growing. However, by 2030, the growth in demand for electric vehicle charging in Europe (33% CAGR) will exceed the growth in public supply (25% CAGR). Given ‘The fear of charging’ remains one of the main obstacles for transitioning to electric vehicles, Renault is creating a platform, through the power of the people, to increase the number of accessible charging stations and facilitate access to them. Imagine: you're planning a road trip to Finistère for a few days. You haven't had time to look charging stations map in the region. When you arrive, you can't find a charging station near your destination. What if a simple app allowed you to locate and benefit from the home plugs of electric vehicle users in the area? With the launch of Plug Inn, the community could represent up to 475,000 individuals, corresponding to the number of residential charging points recorded by expert reports in France. Aligned with Renault’s vision to push boundaries in the EV field, Plug Inn introduces a radically different way of thinking about mobility. Previously, it would require a visit to a petrol station to get energy but today, Renault will make it able to charge vehicles directly at homes, creating a model of new sociability, self-help, and energy efficiency. "We must ensure that the enthusiasm for electric vehicles is never disappointed by structural constraints. On the contrary, building a community of individuals is a great opportunity to create new development models based on the values of sharing, self-help, and the circular economy.” Explains Arnaud Belloni, Global Chief Marketing Officer. In concrete terms, how will it work? The Plug Inn recharging solution will address the most complicated moments that electric vehicle drivers may encounter, such as reserving a recharging point, locating it, or planning a route to access it. Plug Inn builds on Renault's European leadership in this area to create a unique asset to accelerate the adoption of electric vehicles and improve the driver's experience by enabling them to: Search for and reserve private electric vehicle charging stations that meet individual mobility and flexibility needs Access seamless and reliable charging experiences and exchanges between individuals in the same network. Increase the use of electric vehicles for all types of mobility needs (daily routines or leisure). The service also adds value to the owners of the charging stations, allowing them to: Generate income and be profitable by sharing their charging stations with other individuals Provide tools and advice such as a financial simulator to help them understand their potential income and profitability; payment methods and access to a financial dashboard; and possibly discounts on charging stations via subsidies or rentals. For owners of charging points and users of electric or plug-in hybrid vehicles, the Plug Inn experience starts now, on 12 May 2022. Register on www.pluginn.app |
| felsefe (ana dil) | Avec Plug Inn, Renault vise 475.000 points de recharge électrique supplémentaires, grâce à vous. Accéder où que vous soyez à une communauté de particuliers prêts à vous accueillir à domicile pour recharger votre véhicule électrique, c'est la promesse de Plug Inn, la nouvelle plateforme lancée par Renault. Rendre toujours plus facile le passage au tout-électrique En tant que leader du véhicule électrique en France et en Europe depuis 10 ans, Renault a été un pionnier dans la prise de conscience des défis de la mobilité durable. Déjà en 2020, l’entreprise créait le premier village 100% électrique de France. En mettant à disposition pour chaque foyer de la commune d’Appy des Renault Zoé E-Tech 100% électrique, l’entreprise a prouvé que s’il était possible de passer au véhicule électrique dans l’une des communes les plus enclavées de France, le passage à l’électrique serait possible partout. Avec Plug Inn, un nouveau chapitre de la mobilité s’ouvre, en accord avec la vision de la Marque. Ce service peer-to-peer conçu pour faciliter la vie des utilisateurs de véhicules électriques permettra de déployer la mobilité électrique à grande échelle, pour tous et peu importe le niveau d’enclavement des territoires. Avoir toujours une longueur d’avance La vente de véhicules électriques (VE) augmentant dans le monde entier, et notamment en France, la demande en infrastructure de recharge est en croissance proportionnelle. Pourtant, d’ici 2030, la croissance de la demande de recharge des véhicules électriques en Europe (33% CAGR) dépassera la croissance de l'offre publique (25% CAGR). Dans un contexte où « la crainte de la charge » reste encore l’un des principaux freins au passage à l’électrique, Renault s’appuie sur sa plus grande force pour démultiplier le nombre de bornes accessibles et en facilité l’accès. Imaginez : vous prévoyez un road-trip de quelques jours dans le Finistère. Vous n'avez pas eu le temps de vous pencher sur la carte des bornes de recharge de la région. En arrivant sur place, vous ne trouvez pas de borne à proximité de votre destination. Et si une simple application vous permettait de localiser et de bénéficier des prises à domicile d’utilisateurs de véhicule électrique alentour ? Si l’engouement pour Plug Inn se révèle aussi fort que l’engouement pour l’électrique, la communauté pourrait représenter jusqu’à 475 500 particuliers. Ce qui correspond aux points de charge résidentiels comptabilisés par des rapports d’expertise en France. Au-delà du service, c’est toute la vision de Renault qui est incarnée dans cette application. Plug Inn représente une façon radicalement différente de penser la mobilité. Autrefois, il fallait aller dans une station essence pour s’approvisionner en énergie. Cela se faisait généralement avec un minimum d’interaction en station-service. Aujourd’hui, on peut alimenter nos véhicules au plus proche de la vie des gens, directement chez eux. Cela peut devenir pour ceux qui le souhaitent un modèle de nouvelles sociabilités, d’entre-aide et d’efficacité énergétique. Concrètement, comment cela va fonctionner ? La solution de recharges Plug Inn permettra de répondre aux moments les plus compliqués que peuvent rencontrer les conducteurs de véhicules électriques, tels que la réservation d’une borne de recharge, sa localisation ou encore la planification de son trajet pour y accéder. Plug Inn s'appuie sur l’avance de Renault en la matière, en Europe, pour créer un atout unique permettant d’accélérer l'adoption du véhicule électrique et améliorer l'expérience des conducteurs, en leur permettant de : o rechercher et réserver des bornes de recharge privées pour véhicules électriques répondant aux besoins individuels en termes de mobilité et de flexibilité. o permettre des expériences de recharge transparentes et fiables et des échanges entre les individus appartenant à un même réseau. o accroître le recours aux véhicules électriques pour tout type de besoin de mobilité (routines quotidiennes ou loisirs). • Le service apporte également de la valeur ajoutée aux propriétaires de bornes, en leur permettant de : o générer des revenus et d’être rentables grâce au partage de leurs bornes de recharge à d’autres particuliers. o d’avoir à disposition des outils et des conseils tels qu’un simulateur financier pour les aider à comprendre leurs revenus et rentabilité potentiels ; des méthodes de paiement et un accès à un tableau de bord financier ; éventuellement des réductions sur les bornes de de recharges via des subventions ou des locations. Propriétaires de bornes et utilisateurs de véhicules électriques ou hybrides rechargeables, l’expérience Plug Inn démarre dès à présent, le 12 mai 2022. Inscription sur www.pluginn.app |
| Medya Türü | Case Study |
| Süre | |
| Daha fazla bilgi | www.pluginn.app |
| Global Chief Marketing Officer | Arnaud Belloni |
| Reklam Sorumlusu | Laurent Aliphat |
| Chief Executive Officer (CEO) | Agathe Bousquet |
| President & Chief Creative Officer | Marco Venturelli |
| Yaratıcı Yönetmen | Marcelo Vergara |
| Reklam Yazarı | Guillaume Sabbagh |
| Reklam Yazarı | Natalia HUIDOBRo |
| Sanat Yönetmeni | Cecilia Astengo |
| Head of Art | Alessandro Paladino |
| Müşteri Temsilcisi | Hugues Reboul |
| Müşteri Temsilcisi | Gaëlle Morvan |
| Digital Agency | Publicis Sapient |
| VP Strategy Lead | Matthias Von Alten |
| Yönetici Direktör | Lise Malbernard |
| Director Creative Experience | Samuel Rousselier |
| Senior Director Customer Experience & Innovation | René Thomas-Nelson |
| Director Product | Daniel Roegelein |
| Creative Design | Hélène Casado |
| Senior UI Designer | Betty Letourneur |
| Lead UI designer | Jérôme Meunier |
| Developer | Simone Civetta |
| Developer | Predrag. Tasic |
| Developer | Romain Moreaux |
| Manager Experience Strategy & Innovation | Marion Rampini |
3. Volkswagen / Inside Jobs
| Başlık | Inside Jobs |
| Haftanın | DDB Paris |
| Kampanya | Inside Jobs |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| İlk Yayınlanma Tarihi | 2022 / 9 |
| Sektör | Automotive |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Mélanie Fralin |
| Reklam Sorumlusu | Zakaria El Khalifa |
| Reklam Sorumlusu | Sabrina Renard |
| Yaratıcı Yönetmen | Alexander Kalchev |
| Sanat Yönetmeni | Clara Noguier |
| Reklam Yazarı | Olivier Le Lostec |
| Ajans Prodüktörü | Pierre Boudin |
| Direktör | Olivier Massanella |
| Müşteri Direktörü | Alexandre Turcaud |
| Müşteri Temsilcisi | Anaëlle le Louarne |
| Social Media Manager | Charlotte Maulny |
| Strateji Planlamacı | Loïc Morando |
| Prodüksiyon Şirketi | ALLSO (Paris) |
| Yönetmen | Marc Cortes |
| Prodüksiyon Şirketi Prodüktör | Franck Annese |
| Prodüktör | Lisa-Marie Foussadier |
| Prodüktör | Capucine de Vion |
| Görüntü Yönetmeni | Ludovic Zuili |
| Tasarımcı | Rudy Annese |
| Oyuncu Seçimi | Edna Delill |
| Post Prodüksiyon | Romuald Carruesco |
| Ses | THE Sound Production |
4. Renault / Time-Fighters Program
| Başlık | Time-Fighters Program |
| Brief | Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition. |
| Haftanın | Publicis Conseil |
| Kampanya | Time-Fighters Program |
| Reklamcı | Renault |
| Marka | Renault |
| İlk Yayınlanma Tarihi | 2023 / 3 |
| Sektör | Cars |
| hikaye | Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more. |
| felsefe | The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world. |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | Big Productions |
| President | Agathe Bousquet |
| Yaratıcı Ajans Başkanı | Marco Venturelli |
| CCO/CEO | Marco Venturelli |
| Worldwide Creative Director | Marcelo Vergara |
| Yaratıcı Yönetmen | gurvan Prioul |
| Reklam Yazarı | Mathieu Degryse |
| Sanat Yönetmeni | Yves-Eric Deboey |
| Art Director Assistant | Jonathan Levain |
| Global client lead | Hugues Rebout |
| Müşteri Temsilcisi | Emmanuelle Woehrel |
| Müşteri Temsilcisi | Faustine Leblan |
| Müşteri Temsilcisi | Mathilde Ferail |
| Digital Lead | Julien Bezault |
| Müşteri Temsilcisi | Clotilde Pinto |
| Ajans Prodüktörü | Sarah Bouadjera |
| Prodüksiyon Şirketi Prodüktör | Raphaël Carassic |
| Prodüksiyon Şirketi Prodüktör | Paul Barrois |
| Görüntü Yönetmeni | Sylvestre Dedise |
| Post-production Producer | Natacha Dolard |
| Post Prodüksiyon | Firm |
| Post-production Producer | Claire Ruszniewski |
| Editör | Alice Moine |
| Editör | Sebastien Mingam |
5. Toyota / Voice Watch (Film)
| Başlık | Voice Watch (Film) |
| Haftanın | Dentsu Inc. |
| Kampanya | Voice Watch |
| Reklamcı | Toyota Motor Corporation |
| Marka | Toyota |
| Posted | Mart 2023 |
| Sektör | Cars |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Kazuhiro Shimura |
| Sanat Yönetmeni | Seri Tanaka |
| Planner | Susumu Tomita |
| Planner | Ryo Seki |
| Müşteri Temsilcisi | Masafumi Kodama |
| Data Scientist / AI Director | Hatsumi Suzuki |
| Data Scientist | Samaneh Arzpeima |
| AI Engineer | Bilegsaikhan Bayarsaikhan |
| AI Engineer | Gankhurel Jamsran |
| Bridge Engineer | Oyunkhand Erdenebaatar |
| Bridge Engineer | Tuguldur Altanbagana |
| Prodüktör | Yusuke Michise |
| Prodüktör | Hiroki Gedou |
| Prodüktör | Masaya Ishii |
| Event Director | Kaoru Aoki |
| Event Assistant Director | Yumina Odagiri |
| Accessibility Director | Kaoru Miyabe |
| Prodüktör | Takafumi Shindo |
| Yönetmen | Tomoya Kato |
| Fotoğrafçı | Hirohito Hiraga |
| Prodüksiyon Şirketi | Crite Label |
| Prodüksiyon Şirketi | SHINDII |
6. Nissan / ProPILOT MOP
| Başlık | ProPILOT MOP |
| Haftanın | TBWA\HAKUHODO |
| Kampanya | ProPILOT MOP |
| Reklamcı | Nissan Motor Corp. |
| Marka | Nissan |
| İlk Yayınlanma Tarihi | 2022 / 10 |
| Sektör | Automotive |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Ajans Başkanı | Takahiro Hosoda |
| Yaratıcı Yönetmen | Nobuhiro Arai |
| Sanat Yönetmeni | Yosuke Sugioka |
| Reklam Yazarı | Ryo Kobayashi |
| Prodüksiyon Şirketi Prodüktör | Yutaka Sato |
| Strategist | Takanori Akahoshi |
| Strategist | Taira Yano |
| Strategist | Yuzuki Miyata |
| Social | Reiko Saito |
| Social | Takuto Kawamura |
| PR | Yukinobu Tanida |
| Event | Mineo Mori |
| Event | Kenji Kurosu |
| Digital | Shunpei Nakayama |
| Müşteri Temsilcisi | Shinsuke Inazumi |
| Müşteri Temsilcisi | Kunio Baden |
| Müşteri Temsilcisi | Toshihiro Sekiya |
| Müşteri Temsilcisi | Ryusuke Taira |
| Müşteri Temsilcisi | Ryotaro Kawaguchi |
| Müşteri Temsilcisi | Riku Kurashita |
| Müşteri Temsilcisi | Rikuto Yoshida |
7. BMW / Nothing But Sheer Joy
| Başlık | Nothing But Sheer Joy |
| Haftanın | TBWA\Bolt |
| Kampanya | Nothing But Sheer Joy |
| Reklamcı | BMW |
| Marka | BMW |
| Posted | Temmuz 2022 |
| Sektör | Full Size & DeLuxe Cars |
| Medya Türü | Social Media |
| Süre | |
| Market | United States |
8. General Motors / EVs on Screen
| Başlık | EVs on Screen |
| Haftanın | the community |
| Kampanya | EV's on Screen |
| Reklamcı | General Motors Corp. |
| Marka | General Motors |
| Posted | Nisan 2023 |
| Sektör | Automotive |
| Medya Türü | İnteraktif |
| Süre | |
| Müzik | Duotone Audio Group |
| Sound Design and Mix | Sonic Union |
| Prodüksiyon Şirketi | O-Positive |
| PR Agency | FleishmannHillard |
| Partnership & Talent Agency | UTA Marketing |
| Editing Şirketi | Mackcut |
| VFX Company | Framestore |
| Virtual Production & VFX | Eyeline Studios |
| Renklendirme | Company 3 |
| Yönetmen | David Shane |
| Founder / Global Chief Creative Officer | Joaquin Molla |
| Yaratıcı Ajans Başkanı | Frank Cartagena |
| Yaratıcı Yönetmen | Lucas Bongioanni |
| Yaratıcı Yönetmen | Guille Grossi |
| Yaratıcı Yönetmen | Gabriel Gama |
| Yaratıcı Yönetmen | Federico Díaz |
| Agency | McCann Detroit |
9. Fiat / no grey (88s)
| Başlık | no grey (88s) |
| Brief | To make this business idea - no more grey cars - memorable, we sought the most spectacular, innovative, and unexpected way possible: to put Fiat's Global President, Olivier Francois, in a grey Fiat 600 attached to a cable, which was connected to a huge crane. Lift him 15 metres high above the colourful town of Lerici, Italy and then submerge him in an actual giant canister containing 10.000 litres of orange paint. The result was a spectacular video that was able to transversally intercept every target audience, conveying the brand positioning "New Dolce Vita for all" to everyone around the world. |
| Haftanın | Leo Burnett Company, S.R.L. |
| Kampanya | New Fiat 600 |
| Reklamcı | Stellantis |
| Marka | Fiat |
| İlk Yayınlanma Tarihi | 2023 / 6 |
| Sektör | Cars |
| hikaye | 27% of cars sold worldwide are grey. Despite this, Fiat decided to stop producing them. A seemingly surprising choice that had two purposes. To concretely give life to the "Dolce vita for all" brand positioning, characterized by a strong link to Italy, a country famous for its joy, optimism and colours. And to distinguish itself from competitors, within the world of automotive advertisements, which are all the same as each other and only focus on products and features |
| Medya Türü | Events |
| Yaratıcı Yönetmen | Francesco Martini |
| Yaratıcı Yönetmen | Giuseppe Campisi |
| Yaratıcı Yönetmen | Giovanni Greco |
| Yaratıcı Yönetmen | Enrico Pasquino |
| Sanat Yönetmeni | Giovanni Greco |
| Reklam Yazarı | Enrico Pasquino |
| Client Services Director | Paolo Griotto |
| Müşteri Süpervizörü | Valentina Bolognino |
| Müşteri Temsilcisi | Silvia Di Bucchianico |
| Ajans Prodüktörü | Francesca Bocci |
| Ajans Prodüktörü | Prodigious Turin |
| Head of TV | Alessio Alberto Zazzera |
| Prodüksiyon Sorumlusu | Giovanni Amico |
| Prodüksiyon Şirketi | Twister Film |
| Prodüksiyon Sorumlusu | Leonardo Rossi |
| Prodüksiyon Sorumlusu | Ariens Damsi |
| Yönetmen | William 9 |
| Görüntü Yönetmeni | Daniele Poli |
| Prodüktör | Fina Gomez De La Torre |
| Prodüktör | Alessia Pietromarchi |
| Prodüktör | Viola Ranalletta |
| Editör | Davide Mauti |
| Color Grade Artist | Valerio Liberatore |
10. HONDA Moto France / The beautiful fail
| Başlık | The beautiful fail |
| Haftanın | DDB Paris |
| Kampanya | The beautiful fail |
| Reklamcı | Honda Motor Co., Ltd. |
| Marka | HONDA Moto France |
| İlk Yayınlanma Tarihi | 2023 / 4 |
| Sektör | Motorcycles |
| felsefe | DDB Paris brought the last edition of the 24H of Le Mans Moto back to life via a large-scale emotional operation, combining social networks and events. Honda Moto only reached the third step of the podium of this edition, narrowly missing the title of best manufacturer in the history of Le Mans. The story-telling operation relates this failure and the epic of this incredible race. At the end of February, the Lyon Bicycle Show was the opportunity for Honda Moto France to reveal 24 screen prints created by its agency DDB Paris. 24 silkscreens, for 24 hours of intense endurance racing. Visitors to the show were able to admire these unique creations, whose production process is a first. Indeed, DDB Paris managed to create ink from the engine oil of the Honda motorbikes that raced in the 2022 Le Mans Moto 24H. Several months of work and tests were necessary to create 24 art works using this unique process. Each of the silkscreens is accompanied by a tagline that evokes the highlights of the legendary Le Mans race. With intimate shots and live images of the race, DDB Paris and Honda Moto recount the epic of the Honda France team. From the short naps of the technicians to the misty eyes of the riders, the series offers to relive this race from a human perspective, 24H where all hopes and dreams are allowed. DDB also ran a special operation on Honda Moto France's social networks to give fans of the manufacturer the chance to win a copy of each silk-screen print. The 24H of Le Mans Moto were recreated through stories, publishing each photo at the exact time each was taken. In these 24 hours, the campaign broke records: more than 4,000 participations, more than 144,000 interactions, more than 17% of new subscribers, making the 24H of Le Mans Moto operation the most effective recruitment and engagement operation since the creation of Honda France's social accounts. |
| Medya Türü | Case Study |
| Süre | |
| Reklam Sorumlusu | Sebastien Pernel |
| Reklam Sorumlusu | Valérie Larousse |
| Reklam Sorumlusu | Laura Henimann |
| Yaratıcı Ajans Başkanı | Alexander Kalchev |
| Yaratıcı Yönetmen | Alexis Benbehe |
| Yaratıcı Yönetmen | Pierre Mathonat |
| Sanat Yönetmeni | Jean Weessa |
| Reklam Yazarı | Damien Veillet |
| Müşteri Temsilcisi | Vincent Leorat |
| Müşteri Temsilcisi | Tom Salvan |
| Basılı Malzeme Prodüktörü | Erick Barbotte |
| Basılı Malzeme Prodüktörü | Corinne Vulliez |
| Videographer | Pierre Mathonat |
| Videographer | Julien Beuvry |
| Creative Traffic | Sophie Toque |
| Creative Traffic | Virginie Fruchard |
| Silkscreens workshop | Shlag Lab |
11. Volkswagen / The Blind Spot
| Başlık | The Blind Spot |
| Haftanın | Ogilvy South Africa |
| Kampanya | The Blind Spot |
| Reklamcı | Volkswagen |
| Marka | Volkswagen |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Cars |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | Run Jump Fly Creations |
| Prodüksiyon Şirketi | THINGKING |
| Medya Ajansı | Bonfire |
| Yaratıcı Ajans Başkanı | Pete Case |
| Yaratıcı Yönetmen | Camilla Clerke |
| Yaratıcı Yönetmen | Alex Goldberg |
| Senior Art Director | Annie Bekker |
| Reklam Yazarı | Alex Goldberg |
| Sanat Yönetmeni | Ryan Barkhuizen |
| Ajans Prodüktörü | Sarah Rayner |
| Direktör | Julian Hendrickse |
| Proje Sorumlusu | Melissa Forgus |
| Yönetici Direktör | Vicki Buys |
| Chairman / Managing Director | Martina Biene |
| Reklam Sorumlusu | Steffen Knapp |
| Reklam Sorumlusu | Bridget Harpur |
| Product Development | Cliff Beckett |
| Group Head / 3D Motion Designer | Neill Pretorius |
| Junior Motion Designer | Nina Roodbol |
| Lead Producer | Devin Armstrong |
| Editor / DOP | Sheldon Yoko |
| Producer & Editor | Dirk Coetsee |
| Prodüksiyon Sorumlusu | Tristan Coetzee |
| Prodüksiyon | Zahur Ameeroedien |
| Prodüksiyon | Vincent Madziva |
| Prodüksiyon | Ethan Elinhorn |
| Lead Production | Marc Nicolson |
12. Hyundai / Dear My Hero - Hydrogen Garbage Truck
| Başlık | Dear My Hero - Hydrogen Garbage Truck |
| Haftanın | INNOCEAN |
| Kampanya | Hydrogen Garbage Truck |
| Reklamcı | Hyundai Motor Company |
| Marka | Hyundai |
| İlk Yayınlanma Tarihi | 2021 |
| Sektör | Trucks, Pick-Up Trucks |
| Medya Türü | İnteraktif |
| Süre | |
| Post Prodüksiyon | Locus Seoul |
| Yaratıcı Ajans Başkanı | Jung-A Kim |
| Yaratıcı Yönetmen | Nari Moon |
| Reklam Yazarı | Doyu Yang |
| Reklam Yazarı | Seung-Ha Rhee |
| Reklam Yazarı | INNOCEAN |
| Sanat Yönetmeni | Ha Yong Jung |
| Creative technologist | Hye-Dong Roh |
| Creative technologist | Honam Kim |
| Prodüktör | Bae-sung Kim |
| Müşteri Direktörü | Ik-Chang Choi |
| Müşteri Temsilcisi | Yunmi Choi |
| Müşteri Temsilcisi | Minchong Kang |
| Müşteri Temsilcisi | Jinwoo Kim |
| Medya Planlama | Jiye Yu |
| Prodüksiyon Sorumlusu | Hyungjoon Park |
| Prodüktör | Jinkyu Choi |
| Prodüktör | Jaewon Moon |
| Prodüksiyon Şirketi | Planit Production |
| Prodüktör | Moonju Jeong |
| Yönetmen | Element Pictures |
| Yönetmen | Sung Bin Kim |
| Görüntü Yönetmeni | Changmo Ku |
| Editör | Sewon Oh |
| Strateji Planlama | Jina Shin |
| Müşteri Direktörü | CHUL YUM |
| Sound Designer | Sunghwan Jung |
| Sound Designer | Heekook Heo |
| Ses Tasarım Şirketi | Stone Sound Works |
13. Renault Trafic Van E-Tech / The Store
| Başlık | The Store |
| Haftanın | Publicis Conseil |
| Kampanya | The Store |
| Reklamcı | Renault |
| Marka | Renault Trafic Van E-Tech |
| İlk Yayınlanma Tarihi | 2022 / 11 |
| Sektör | Vans |
| hikaye | This story is about workers and entrepreneurs who build businesses with their hands. So, the film had to follow the same rules as much as possible in art direction. The Pierre & Rose stores were built both interior and exterior so we can enter these different universes. Attention to detail was important with all kinds of furniture we could use to recreate a period. Design of posters, vinyl and film covers, flippers, etc. All were created from scratch to create build a rich universe. The fitting was essential with a wardrobe range that embraces the different decades while avoiding some clichés.The cinematography on this commercial was a true conversation between creatives and film crew: we needed to feel the realness of the different situations, but we also assumed we had sort of theater-ish/staged scenes.So instead of emphasizing each era with tricks like vintage grain, textures, or film burns, we preferred to add an overall feeling with strong light bias (at the beginning with vivid, vibrant colors, also when the store closed), which makes it more consistent.The photography itself had to highlight and match each period. |
| felsefe (ana dil) | Vous voyez ce petit coffee shop de l’autre côté de la rue ? Il y a 15 ans, c’était peut-être une boutique de vente de jeux vidéo d’occasion. Il y a 30 ans encore autre chose. Les commerces ont toujours évolué avec le temps, et les entrepreneurs qui ouvrent ces boutiques sont ceux qui transforment nos villes et notre quotidien à travers les époques. C’est ce que raconte « The Store », le nouveau film Renault et Publicis Conseil réalisé par Rodrigo Saavedra (Soldats). Dans ce film, nous allons suivre l’évolution d’une boutique qui se transmet de génération en génération. D’une épicerie ouverte en 1912 par Pierre & Rose, le magasin se transformera au fil des décennies grâce au travail des enfants, petits-enfants et arrière-petits-enfants. En entrant dans l’intimité de cette famille, c’est toute une partie de notre histoire que nous voyons défiler à travers cette boutique. Et comme chaque professionnel a besoin de bons outils pour se transformer, nous verrons ici que Renault a toujours su évoluer pour accompagner ces entrepreneurs au fil du temps. Du Fourgon Postal (1909) à la Juvaquatre (1937-1960), puis de l’Estafette (1959-1980) au Master 1 (1980-1997), jusqu’au Nouveau Trafic Van E-Tech 100 % électrique (2022). La nouvelle version de ce véritable best-seller qui a conquis plus de 2,2 millions de professionnels depuis 1980 passe au 100% électrique et pourra donc toujours se rendre au cœur des villes. Sans compromis sur les prestations qui font le succès de Traffic Van, il dispose d’une autonomie de 240 km (WLTP) qui lui permet d’assurer toutes les missions. Quel que soit l’avenir, les professionnels seront encore amenés à évoluer. Et les véhicules utilitaires Renault évolueront toujours à leurs côtés. |
| Medya Türü | Branded Content |
| Süre | |
| Market | United States, Bulgaria |
| film müziği | Le Grand Choral - from " La Nuit Américaine” |
| Reklam Sorumlusu | Arnaud Belloni |
| Reklam Sorumlusu | Laurent Aliphat |
| Reklam Sorumlusu | Sophie Jaguelin |
| Reklam Sorumlusu | Aurélie Estrabaud |
| President | Agathe Bousquet |
| President & Chief Creative Officer | Marco Venturelli |
| Yaratıcı Yönetmen | Marcelo Vergara |
| Sanat Yönetmeni | Clement Palouzier |
| Reklam Yazarı | Antoine Querolle |
| Ajans Prodüktörü | Caroline Petruccelli |
| Ajans Prodüktörü | Yann Dubois |
| Account Management | Hugues Reboul |
| Account Management | Grégoire Verdet |
| Account Management | Delphine Clautrier |
| Account Management | Fadoua Lebbar |
| Account Management | Téa Jeansonnie |
| Traffic | Solène Chalmey-meysselle |
| Process Manager | Claire Diot |
| Görüntü Yönetmeni | Pierre de Kerchove |
| Yönetmen | RODRIGO SAAVEDRA |
| Prodüksiyon Şirketi | Soldats Films |
| Prodüksiyon Sorumlusu | Pierre Cazenave-Kaufman |
| Prodüksiyon Sorumlusu | Perrine Schwartz |
| Prodüktör | Ivan Trivino |
| Production Designer Assistant | Gisela Arroyo |
| Editör | Carla Luffe |
| Editör | Paul Laurent |
| Renkçi | Julien Alary |
| Stilist | Elise Bouquet |
| Stilist | Reem Kuzayli |
| Prodüktör | Thomas Le Peutrec |
| Production Coordinator | Lisa Monnet |
| Production Service Company | B2Y Productions |
| Prodüktör | Ivan Ivanov |
| Post-production Producer | Lalia Legan |
| Post Prodüksiyon | Prodigious |
| Post Prodüksiyon | FIRM |
| VFX Supervisor | Steven Ada |
| Post-production Producer | Xavier Boutin |
| Ses | Start Rec |
| Kompositör | Georges Delarue |
| Music Publishing | Warner Chapell |
| Master Recording | Start-Rec |
14. Volkswagen Commercial Vehicles / Das Chair
| Başlık | Das Chair |
| Haftanın | Try Reklamebyrå |
| Kampanya | Das Chair |
| Reklamcı | Volkswagen |
| Marka | Volkswagen Commercial Vehicles |
| İlk Yayınlanma Tarihi | 2022 |
| Sektör | Automotive |
| hikaye | Having a VW as a workplace comes with a lot of benefits: A comfortable seat, state of the art entertainment system, safety and assistant technology, and perhaps most important of all – you get to drive all day. We wanted to show procurement directors and decision makers of companies big and small what our cars had to offer, but in a way that better suited to their day-to-day job.And so, Das Chair was born. An office chair designed to recreate the feeling of working in a Volkswagen for those who aren’t lucky enough to drive one for work.The chair was a vehicle, literal and metaphorical, that let us talk about all the benefits of driving a Volkswagen, and engage our audience in a way a regular car commercial never could. |
| Medya Türü | Product Design/Development |
| Süre | |
| Prodüksiyon Şirketi | DEPT Oslo |
| Prodüksiyon Şirketi | HAKIMAKI |
| Prodüksiyon Şirketi | OIOIOI |
| Yaratıcı Ekip | Mads Krogh |
| Yaratıcı Ekip | Sebastian Rasch |
| Müşteri Temsilcisi | Trond Sandø |
| Grafik Tasarım | Inge Fosseie |
| Editör | Thomas Fuglem |
| Proje Sorumlusu | Marianne Sørlie |
| Proje Sorumlusu | Mette Lange |
| Grafik Tasarım | Anne Birgitte Nesse |
| Prodüktör | Jakob Thommesen |
| Yönetmen | Bård Rossevold |
| Prodüktör | Anette Sandbu |
| Fotoğrafçı | Christian Aas |
| Reklam Sorumlusu | Ingvild Øversveen |
15. Buick / See Her Greatness
| Başlık | See Her Greatness |
| Haftanın | Leo Burnett Detroit |
| Kampanya | See Her Greatness |
| Reklamcı | General Motors Corp. |
| Marka | Buick |
| Posted | Nisan 2023 |
| Sektör | Automotive |
| Medya Türü | İnteraktif |
| Süre | |
| Reklam Sorumlusu | Anthony Biondo |
| Reklam Sorumlusu | Duncan Aldred |
| Reklam Sorumlusu | Mallory Woodrow |
| Reklam Sorumlusu | Molly Peck |
| Reklam Sorumlusu | Sam Russell |
| Yaratıcı Yönetmen Ortağı | Rich Toltzman |
| Yaratıcı Yönetmen | André Felix |
| Yaratıcı Yönetmen | Chris Handyside |
| Yaratıcı Yönetmen | Dan Councilor |
| Yaratıcı Yönetmen | Tom Topolewski |
| Yaratıcı Yönetmen | Vinny DeAraujo |
| Sanat Yönetmeni | James Bruff |
| Designer | Stavo Alvarez |
