| Başlık | Butterfly |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Butterfly |
| Reklamcı | National Society for Prevention of Cruelty to Children |
| Marka | NSPCC |
| İlk Yayınlanma Tarihi | 2008 / 9 |
| Ürün | Children helpline |
| Sektör | Charities, Foundations, Volunteers |
| Slogan | Let no cry go unheard |
| hikaye | The ad depicts the journey of a butterfly (whose wings are made up of two ears) through a city, searching for a child who needs to talk. On its journey we see a variety of children and young people enjoying their free time and benefiting from the presence of their own butterfly ears as children and young people described them when consulted during the development of the campaign, always there to listen to them. |
| felsefe | The campaign aims to deliver a strong and heartfelt call to the UK by making people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline |
| Sorun | Make people aware of the need for money to improve and expand ChildLine and the NSPCC Helpline |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Prodüksiyon Şirketi | 1st Avenue Machine |
| Editing Şirketi | Peepshow Post Productions |
| Post Prodüksiyon | Framestore |
| Ses Post Prodüksiyon | Wave Studios |
| Reklam Sorumlusu | John Grounds |
| Yaratıcı Yönetmen | Kate Stanners |
| Reklam Yazarı | Matthew Skolar |
| Sanat Yönetmeni | Philippe Fass |
| Strateji Planlama | Jane Cantellow |
| Müşteri Temsilcisi | Laetitia Rennie |
| Müşteri Temsilcisi | Liz Griffiths |
| Prodüktör | Rebecca Williams |
| Prodüksiyon Şirketi | Passion Pictures |
| Yönetmen | Aaron Duffy |
| Editör | Gary Knight |