WATERisLIFE - "The Girl Who Couldn't Cry"

DDB New York

DDB New York New York, United States

29927

Başlık	The Girl Who Couldn't Cry
Haftanın	DDB New York
Kampanya	The Girl Who Couldn't Cry
Reklamcı	WATERisLIFE
Marka	WATERisLIFE
İlk Yayınlanma Tarihi	2014 / 5
Sektör	Institutional/Public Interest/Non-Profit Org.
hikaye	DDB New York and WATERisLIFE have launched a follow up commercial to last year's "Kenya Bucket List" that shows just how tough life is without drinkable water. Moving from the realization that dehydration causes the body to not produce tears, the agency tells the (fictional) tale of a girl born in the slums of India. Through the commercial, her life, and all its gut-wrenching sadness, is shown. She was born into brothel, sorts trash in a landfill, is forced to marry underage. But throughout all this, she cannot express how sad she is, because she cannot cry.
Medya Türü	Television & Cinema
Süre	80 seconds
Yaratıcı Ajans Başkanı	Matt Eastwood
Prodüktör	Ed Zazzera
Yaratıcı Yönetmen	Menno Kluin
Grup Yaratıcı Direktörü	Andrew McKechnie
ADC/Copy Writer	Frank Cartagena
ADC/Art Director	Sam Shepherd
Assistant Producer	Nina Horowitz
Reklam Yazarı	Dany Rothemund
Art Director	Hannah Liffler
Prodüksiyon Şirketi	Central Films
Director	Rodrigo García Saiz
EP/Producer	John Barreiro
DP	Beto Casillas
AD	Alfredo Sanchez
Production Service Co	Hundred Frames
EP/Producer	Prashant Sampat
Editorial Company	No. 6