Nutri-Grain - " Unstoppable Stories/Andy Hensel"

J. Walter Thompson Sydney

J. Walter Thompson Sydney Sydney, Australia

Ödüller

13800

Marka: Nutri-Grain
Ülke: Australia

Reklamcı: Kellogg's

Başlık	Unstoppable Stories/Andy Hensel
Haftanın	J. Walter Thompson Sydney
Kampanya	Nutri-Grain Presents Unstoppable
Reklamcı	Kellogg's
Marka	Nutri-Grain
İlk Yayınlanma Tarihi	2015
felsefe	This content led brand platform has been created as part of a repositioning for this iconic Kellogg’s brand, designed to inspire teens to live unstoppable lives. It heroes young role models, who are a living demonstration of the brand belief that the only limits in life are those you put on yourself. This film features Andy Hensel an FMX rider who had the courage, strength and determination to come back from a jail sentence and an accident that left him paralysed. Kellogg’s Nutri-Grain is an iconic $65 million Aussie brand – but was fast losing relevance and thus suffering a serious decline in sales and brand equity. The brand had been built on its connection to another Australian icon: Surf Lifesaving through years of Surf Ironman sponsorship and a communication promise that Nutri-Grain ‘turns you into an ironman’.Unfortunately this association had lost appeal with today’s teens seeing these niche sportsmen as loner gym junkies lacking role model qualities. Consumer trends were also challenging, with a decline in cereal eating and aggressive competitors introducing on-the-go liquid breakfasts aimed at teens. There was however a cultural shift we could tap into: our Gen z digital native teen audience were living in an always-on world. And they were struggling to keep up. Suffering social jetlag physically from late nights online and emotional challenges from keeping up in a high paced high expectation world. Nutri-Grain could help – fueling them to live the life they wanted to live - an unstoppable 24/7 life. This content platform forms the heart of a long term repositioning and campaign to encourage teens to live unstoppable.
Medya Türü	Television
Süre	139 seconds
roduction Company	Finch
Müşteri Temsilcisi	Jessica Mitchell
PR/Marketing	Liquid Ideas
Medya Ajansı	Mindshare Australia
Yaratıcı Ajans Başkanı	Matt Eastwood
Yaratıcı Yönetmen	Simon Langley
Yaratıcı Yönetmen Ortağı	Will Edwards
Yaratıcı Yönetmen Ortağı	Chris Badger
Reklam Yazarı	Will Edwards
Ajans Prodüktörü	Amanda Slatyer
Yönetmen	Chris Nelius
Prodüksiyon Sorumlusu	Michael Hilliard
Prodüksiyon Sorumlusu	Karen Bryson
Prodüktör	Emma Thompson
Görüntü Yönetmeni	Tim Tregoing
Editör	Rodrigo Balart
Müzik Şirketi	Smith and Western
Music Producer	Dan Higson
Aranjör	Dan Higson
Kompositör	Dan Higson
Müşteri Direktörü	Fiona Wilson