Smirnoff Ice Double Black With Guarana - "Explore the Night"

J. Walter Thompson Cape Town

J. Walter Thompson Cape Town Cape Town, South Africa

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Başlık	Explore the Night
Haftanın	J. Walter Thompson Cape Town
Kampanya	Explore the Night
Reklamcı	Brandhouse
Marka	Smirnoff Ice Double Black With Guarana
İlk Yayınlanma Tarihi	2014 / 10
Sektör	Pre-Mixed Cocktails
hikaye	JWT Cape Town was tasked with the challenge to conceptualise the marketing campaign and creative platform for Smirnoff Ice Double Black With Guaranathat would appeal to the tech-savvy, urban 20-something South African consumer, a campaign that embodies what it means to be young, up for anything and eager to embrace night-time adventures with a group of friends. The objectives of the campaign were to increase awareness and cultivate an emotional connection between consumers and the product (SIDBWG), without sounding, looking and feeling like every other brand targeting this consumer. Instead of telling consumers what's cool, what to do and where to go, the brand would rather showcase what our consumers were already doing, and enhance their night-time experiences.
Medya Türü	Web Film
Süre	60 seconds
Daha fazla bilgi	www.explorethenight.com
Yaratıcı Yönetmen	Jonathan Lang
Yaratıcı Yönetmen	Gareth Pretorius
Reklam Yazarlığı	Jonathan Commerford
Strategy Director	Misti Watson
Client Services Director	Paul Grater
Müşteri Direktörü	Larry Leyden
Agency	J. Walter Thompson MEA