Başlık | Some signs can't be ignored |
Haftanın | Y&R Israel |
Kampanya | Some signs can't be ignored |
Reklamcı | JC Decaux |
Marka | JC Decaux |
İlk Yayınlanma Tarihi | 2012 / 1 |
Sektör | Advertising & Communication |
hikaye | Ignoring stop signs is the main cause of car accidents. We wanted drivers to pay more attention to them. We put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving "the finger". Drivers who saw our ad realized they should pay attention and never ignore a stop sign. |
Medya Türü | Outdoor/Out of Home |
Yaratıcı Ajans Başkanı | Tzur Golan |
Yaratıcı Yönetmen | Sagi Blumberg |
Yaratıcı Yönetmen | Roy Cohen |
Sanat Yönetmeni | Shira Ronen |
Reklam Yazarı | Ido Cohen |