Your Insurance Group sought a campaign of radio ads that positioned it as a specialist insurer for tradespeople.
This series of ads used trade lingo to emphasise the value of dealing with an insurer that understood the unique needs of tradies.
Radio was chosen as the best medium to reach these busy workers on work sites and travelling between jobs. The ads used humour to cut through and give Your Insurance Group a relatable personality.
This series of ads used trade lingo to emphasise the value of dealing with an insurer that understood the unique needs of tradies.
Radio was chosen as the best medium to reach these busy workers on work sites and travelling between jobs. The ads used humour to cut through and give Your Insurance Group a relatable personality.
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