Former CCO Publicis Communications MEA/Leo Burnett MEA.
at
Unbranded
Beirut, Lebanon
| Başlık | Too Informative |
| Haftanın | Leo Burnett Middle East & North Africa |
| Kampanya | du Tuesday - The two for one tickets campaign |
| Reklamcı | DU Telecom |
| Marka | du |
| Posted | Nisan 2015 |
| Sektör | Telecommunications Services |
| hikaye | In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers. |
| Medya Türü | Television & Cinema |
| Süre | |
| Yaratıcı Ajans Başkanı | Bechara Mouzannar |
| Yaratıcı Yönetmen | Abraham Varughese |
| Yönetmen | Ali Ali |
| Reklam Yazarı | Maged Nassar |
| Yönetmen | Maged Nassar |
| Müşteri Süpervizörü | Saad Yusuf |
| Reklam Süpervizörü | Ahmed Zaki |
| Strateji Planlamacı | Saad Yusuf |
| Prodüksiyon Şirketi Prodüktör | Manasvi Gosalia |
| Sinematografi | Pierre Mouarkech |
| Görüntü Yönetmeni | Pierre Mouarkech |
| Post Prodüksiyon | Karim Mira |
| Prodüksiyon Şirketi | Deja Vu |
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- HAFTANIN:
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