| Başlık | True Fashion |
| Haftanın | AlmapBBDO |
| Kampanya | True Fashion |
| Reklamcı | Alpargatas |
| Marka | Havaianas |
| İlk Yayınlanma Tarihi | 2020 / 2 |
| Sektör | Shoes |
| felsefe | We used actual snapshots of models wearing Havaianas backstage on Fashion Weeks to show what fashion people wear when they’re not on the catwalk: Havaianas, of course. |
| Sorun | We had to show Havaianas as a desirable brand in the fashion world, but also without losing its popular appeal. Not very hard, because it’s true: Havaianas were not among the sponsors of Fashion Week. But they are always seen backstage, since fashion people actually wear them –even without a contract. The campaign took advantage simply by going straight to the point. |
| Sonuç | Awareness: Havaianas reinforced its image as a fashionable flip flop, getting more attention (and with a lot less investment) than if the brand had actually sponsored NYFW. |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Yönetmen | Ricardo Chester |
| Yaratıcı Yönetmen | André Gola |
| Yaratıcı Yönetmen | Marcelo Nogueira |
| Reklam Yazarı | Daniell Rezende |
| Yaratıcı Yönetmen | Fernando Duarte |
| Yaratıcı Yönetmen | Henrique Del Lama |
| Planning Supervisor | Aline Martinez y Alonso |
| Planning Supervisor | Janaina Agostini Lôbo |
| Sanat Yönetmeni | Breno Ribeiro |
| Yaratıcı Ajans Başkanı | Luiz Sanches |
| Müşteri Temsilcisi | Warley Vieira |
| Müşteri Direktörü | Mariana Silveira |
| Müşteri Direktörü | Fabíola Loureiro |
More Work
SEE ALLHelp Plus
- MARKA:
- Red Cross São Paulo
- HAFTANIN:
- lew'lara\TBWA
No Ad
- MARKA:
- Pague Menos
- HAFTANIN:
- lew'lara\TBWA
Accept Cookies
- MARKA:
- Piraquê
- HAFTANIN:
- lew'lara\TBWA
Villains Love Cats
- MARKA:
- Boehringer-Ingelheim
- HAFTANIN:
- AlmapBBDO
Quaker Qrece
- MARKA:
- Quaker Oats
- HAFTANIN:
- AlmapBBDO
Living Images
- MARKA:
- Getty Images Brazil
- HAFTANIN:
- AlmapBBDO