Başlık | Fashion Week: Backstage 1 |
Haftanın | AlmapBBDO |
Kampanya | True Fashion |
Reklamcı | Alpargatas |
Marka | Havaianas |
İlk Yayınlanma Tarihi | 2020 / 2 |
Sektör | Shoes |
felsefe | We used actual snapshots of models wearing Havaianas backstage on Fashion Weeks to show what fashion people wear when they’re not on the catwalk: Havaianas, of course. |
Sorun | We had to show Havaianas as a desirable brand in the fashion world, but also without losing its popular appeal. Not very hard, because it’s true: Havaianas were not among the sponsors of Fashion Week. But they are always seen backstage, since fashion people actually wear them –even without a contract. The campaign took advantage simply by going straight to the point. |
Sonuç | Awareness: Havaianas reinforced its image as a fashionable flip flop, getting more attention (and with a lot less investment) than if the brand had actually sponsored NYFW. |
Medya Türü | |
Süre | |
Yaratıcı Yönetmen | Ricardo Chester |
Yaratıcı Yönetmen | André Gola |
Yaratıcı Yönetmen | Marcelo Nogueira |
Reklam Yazarı | Daniell Rezende |
Yaratıcı Yönetmen | Fernando Duarte |
Yaratıcı Yönetmen | Henrique Del Lama |
Planning Supervisor | Aline Martinez y Alonso |
Planning Supervisor | Janaina Agostini Lôbo |
Sanat Yönetmeni | Breno Ribeiro |
Yaratıcı Ajans Başkanı | Luiz Sanches |
Müşteri Temsilcisi | Warley Vieira |
Müşteri Direktörü | Mariana Silveira |
Müşteri Direktörü | Fabíola Loureiro |