Zac Ellis
Yaratıcı Ekip at AMV BBDO
London, United Kingdom
BaşlıkThe Invisible Opponent
Haftanın
Kampanya The Invisible Opponent
Reklamcı Campaign Against Living Miserably (CALM)
Marka CALM
İlk Yayınlanma Tarihi 2021 / 7
Sektör Charities, Foundations, Volunteers
hikaye Using real footage of Tyson Fury’s fight against Deontay Wilder in December 2018, with his opponent digitally removed by MPC, we see the fighter moving around the ring, throwing and evading punches as his skin ripples with the impact of jabs. The sequence sees two big blows knock Wilder to the floor, as the referee starts to count. Summoning extra strength from somewhere, Fury lifts himself from the canvas and stands ready to fight again.MPC worked on over 1000 frames of footage to paint out Deontay Wilder. We created new limbs, faces and body parts of Tyson to patch the areas Wilder covered. Essentially, we were rebuilding Tyson for a number of sequences, we took sections of the crowd and recreated their reactions, rebuilt the referee, and anything that got obscured. The team added impact with FX plates of flying sweat, and a powerful filmic grade.
Medya Türü İnteraktif
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yönetmen
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