| Başlık | Olympic Torch |
| Haftanın | Y&R London |
| Kampanya | Olympic Torch |
| Reklamcı | BBC |
| Marka | BBC |
| İlk Yayınlanma Tarihi | 2012 / 5 |
| Sektör | Sports Teams, Sports Events |
| hikaye | Using animation, the creative idea is based on the graphic motif of the torch itself and the 8000 holes in the design that represents each individual torchbearer. The trail opens on the DNA of the Olympic Flame and then pulls out to reveal the beautiful golden Olympic Torch, created in graphical dots. These dots begin to make up landscapes and characters. We see animated runners holding the torch and crowds coming together in celebration. As it reaches the end of the trail it pulls out to reveal the torch’s journey and the celebrations taking place across the United Kingdom. |
| Medya Türü | Television & Cinema |
| Prodüksiyon Şirketi | Studio AKA |
| Reklam Sorumlusu | Nick Farquhar |
| Reklam Sorumlusu | Louisa Fyans |
| Yaratıcı Yönetmen | Damon Collins |
| Yaratıcı Ekip | Jules Chalkley |
| Yaratıcı Ekip | Nick Simons |
| Müşteri Direktörü | David Pomfret |
| Müşteri Direktörü | Charlie Smith |
| Prodüksiyon Şirketi | Red Bee Media Limited |
| Prodüktör | Sarah Caddy |
| Prodüksiyon Sorumlusu | Jane Hunt |
| Editör | Nick Gill |
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