John Smith's - "Diving"

TBWA\London

TBWA\London London, United Kingdom

Ödüller

15312

Marka: John Smith's
Ülke: United Kingdom

Reklamcı: Scottish Courage

Başlık	Diving
Haftanın	TBWA\London
Kampanya	No Nonsense - John Smith's
Reklamcı	Scottish Courage
Marka	John Smith's
Posted	Eylül 2002
Sektör	Beers, Ciders, Lagers
hikaye	An Olympic diving competition is taking place when a rather large, Peter Kay stuns the audience with a no nonsense cannon ball off of the high board.
felsefe	The convention of the category was for different beers to talk to their different attributes - smooth, bitter, etc. John Smith's and TBWA\London decided to focus on its northern heritage and the 'no nonsense' attitude it represents.
Sorun	John Smith's sales were in decline and affinity for the brand itself was all but eroded. John Smith's needed to re-establish itself as a King of Ales.
Sonuç	The result was an increase of 14.7% market share, the campaign generated over £1 million worth of publicity, and became the brand leader in consolidated trade. John Smith's was also named Campaign magazine's 'Campaign of the Year' in 2002.
Medya Türü	Television
Süre	40 seconds
Market	United Kingdom
Prodüksiyon Şirketi	Spectrecom Films
Yönetmen	Daniel Kleinman
Aktör	Peter Kay
Reklam Yazarı	Paul Silburn
Sanat Yönetmeni	Paul Silburn
Yaratıcı Yönetmen	Trevor Beattie
Yaratıcı Yönetmen	Paul Silburn
Prodüktör	Johnnie Frankel
Set Tasarımcısı	John Robin Ebden
Ajans Prodüktörü	Diane Croll
Işık Direktörü /Işık	Denis Crossan
Ses Tasarım Şirketi	Warren Hamilton
Account Handler	Matt Shepherd-Smith
Account Handler	Vicky Jacobs
Account Handler	Ben Cyzer
Brand Manager	Sanjay Patel
Brand Director	John Botia
Müşteri Temsilcisi	Matt Shepherd-Smith
Müşteri Temsilcisi	Vicky Jacobs
Müşteri Temsilcisi	Ben Cyzer
Editör	Steve Gandolfi