British Heart Foundation - "Artery / Fatty Cigarette"

Havas London

Havas London London, United Kingdom

15269

Marka: British Heart Foundation
Ülke: United Kingdom

Reklamcı: British Heart Foundation

Başlık	Artery / Fatty Cigarette
Haftanın	Havas London
Kampanya	Tobacco Control - Department of Health
Reklamcı	British Heart Foundation
Marka	British Heart Foundation
İlk Yayınlanma Tarihi	2004 / 1
Ürün	Anti-Smoking Message
Sektör	Anti-Drug/Alcohol/Tobacco Message
hikaye	This commercial for British Heart Foundation shows friends having a drink and a cigarette together. Fatty stuff starts dripping out of their cigarettes. Another man in the pub explains that every cigarette we smoke makes this fatty stuff get stuck in our arteries stopping our hearts from working properly.
Sonuç	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effectiveness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Medya Türü	Television & Cinema
Süre	60 seconds
Market	United Kingdom
Yaratıcı Yönetmen	Nick Hastings
Reklam Yazarı	Liz Whiston
Sanat Yönetmeni	Dave Shelton
Ajans Prodüktörü	Simon Devine
Prodüksiyon Şirketi	Large
Yönetmen	Daniel Kleinman
Prodüktör	Johnnie Frankle
Görüntü Yönetmeni	Stephen Blackman
Reklam Sorumlusu	Nick Adkin
Strateji Planlama	Frank Reitgassl
Strateji Planlama	Kate Waters
Deputy Planning Director	Kate Waters
Müşteri Süpervizörü	Simon Toaldo
Editör	Steve Gandolfi