British Heart Foundation - "Fatty Cigarette - Reveal"

Havas London

Havas London London, United Kingdom

20058

Başlık	Fatty Cigarette - Reveal
Haftanın	Havas London
Kampanya	Tobacco Control - Department of Health
Reklamcı	British Heart Foundation
Marka	British Heart Foundation
İlk Yayınlanma Tarihi	2004 / 1
Ürün	Anti-Smoking Message
Sektör	Anti-Drug/Alcohol/Tobacco Message
Slogan	We'll help you give up before you clog up completely
Sonuç	Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive.
Medya Türü	Poster
Market	United Kingdom
Reklam Yazarı	Liz Whiston
Sanat Yönetmeni	Dave Shelton
Ajans Prodüktörü	Simon Devine
Prodüksiyon Şirketi	Large
Yönetmen	Daniel Kleinman
Prodüktör	Johnnie Frankle
Görüntü Yönetmeni	Stephen Blackman
Reklam Sorumlusu	Nick Adkin
Strateji Planlama	Frank Reitgassl
Strateji Planlama	Kate Waters
Deputy Planning Director	Kate Waters
Yaratıcı Yönetmen	Nick Hastings
Reklam Yazarı	Sam Richard
Sanat Yönetmeni	Phil Beaumont
Fotoğrafçı	Mike Parsons
Editör	Steve Gandolfi