Damien Lebreuilly
Reklam Yazarı at Isobar
PARIS, France
BaşlıkThe freshest orange juice brand
Haftanın
Kampanya The freshest orange juice brand
Reklamcı Intermarché
Marka Intermarché
PostedAralık 2015
Sektör Fruit Juices & Drinks
hikaye Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires'
Sorun The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time.
Medya Türü Television & Cinema
Reklam Süpervizörü
Reklam Süpervizörü
Reklam Süpervizörü
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Worldwide Creative Director
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Sanat Yönetmeni
Business Manager
Müşteri Temsilcisi
Proje Sorumlusu
Proje Sorumlusu
Proje Sorumlusu Head of Digital Design
Strateji Planlamacı
Prodüksiyon Şirketi Prodüktör
Prodüksiyon Şirketi Prodüktör
Fotoğrafçı
Retoucher
Post Prodüksiyon

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