Desperados - "Ride the Wind "

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Netherlands

19576

Marka: Desperados
Ülke: Netherlands

Reklamcı: Heineken

Başlık	Ride the Wind
Haftanın	Wieden + Kennedy Amsterdam
Kampanya	Way of the Desperados
Reklamcı	Heineken
Marka	Desperados
İlk Yayınlanma Tarihi	2015 / 3
Sektör	Pre-Mixed Cocktails
Slogan	Let your pupils party
hikaye	W+K Amsterdam revealed a new campaign for Heineken brand Desperados — “the one and only original Tequila Flavored beer” — entitled “Way of the Desperados.”
felsefe	The campaign is built around a series of seven 15-second broadcast and digital spots. Each attempts to show people having a good time with the product, such as the bicyclists in “Ride the Wind” (featured above). Graphics and color palette in the campaign evoke the 90s nostalgia feel that seems to be in vogue at the moment. In “Turn Down the Silence,” a guy wakes up the neighborhood by playing a drum pad in the middle of the night, which seems like kind of a dick move, but apparently the music is appreciated by fellow Desperados drinkers. Aside from some cohesion given to the spots by graphical choices, they kind of tend to be all over the place in an ADHD kind of way. While these spots launched on broadcast in the UK today and will roll out across Europe (including Spain, Germany, Poland, Switzerland, Ireland and Austria) in the coming week, it feels like their real home is online. The campaign is also supported by a print component sporting “over 80 hand-drawn print headlines” drawing inspiration from DIY punk rock show and block party flyers and a Tumblr page. Joseph Burrin and Sean Condon, creative directors at W+K Amsterdam, wrote: “To turn Desperados into a lifestyle brand which is relevant for its audience, we needed to avoid some of the usual cues that are so common in this category. Instead we created a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to. It’s fun and crazy. Not too polished. Real.”
Medya Türü	Web Film
Süre	20 seconds
Executive Director Global Marketing	Soren Hagh (Desperados)
Global Brand Director	Claudia Calori (Desperados)
Global Business Development Manager	Marie Monique van der Salm (Desperados)
Global Brand Manager	Michael Wallner (Desperados)
Yaratıcı Yönetmen	Eric Quennoy
Yaratıcı Yönetmen	Mark Bernath
Yaratıcı Yönetmen	Sean Condon
Yaratıcı Yönetmen	Joseph Burrin
Sanat Yönetmeni	Sébastien Partika
Sanat Yönetmeni	Ignasi Tudela (Print Digital)
Reklam Yazarı	Edouard Olhagaray (TVC)
Reklam Yazarı	Copywriter Ebba Hult (Print)
Head of Broadcast Production	Joe Togneri
Prodüktör	Javier Perroud
Director of Interactive Production	Kelsie Van Deman
Interactive Producer	Arnaud Ronquillo
Planner	Martin Weigel
Group Account Director	Jordi Pont Gasau
Müşteri Direktörü	Courtney Trull
Müşteri Temsilcisi	Luke Purdy
Senior Designer	Malia Killings (Print Digital)
Typeface	Ignasi Tudela
Tasarımcı	Zeynep Orbay (Print Digital)
Tasarımcı	Philip Cronerud
Sanat İşleri Satın Alma Sorumlusu	Maud Klarenbeek
Retoucher	Dario Fusnecher
Proje Sorumlusu	Saskia van Zwieten
Proje Sorumlusu	Emma Williamson
Business Affairs	Kacey Kelley
Prodüksiyon Şirketi	Division Paris
Yönetmen	HELMI
Görüntü Yönetmeni	Nicolas Loir
Prodüksiyon Sorumlusu	Jules de Chateleux
Prodüktör	Christelle Tastet
Editing Şirketi	Home Digital Pictures
Editör	Adriana Legay
Ses Post Prodüksiyon	Wave Amsterdam
Sound Designer/Mixer	Ed Downham
Sound Designer/Mixer	Randall Macdonald
Müzik	MassiveMusic
Müzik	Barney Quinton (He did what?)
Müzik	Walter Mecca Weirdata (Turn Down the Silence-Ride the wind-Product films)
Post Prodüksiyon	Mathematic
Flame Artist	Clément GERMAIN
Flame Artist	Fred BRANDON
2D	Fred VENET
2D	Ruben SELLEM
Telesine	Fred BRANDON
CG Supervisor	Yann Aldabe
Artistic Director	Julien Michel
Prodüktör	Guillaume Marien
Prodüksiyon Şirketi	RESN
GIF Designer	RESN
GIF Designer	Erik Blad
GIF Designer	Cari Vander Yacht
Product photography	Qui Yang
Lifestyle photography	Cheryl Dunn