Fondation Abbé Pierre - "#SoyonsHumains"

Altmann+Partners

Altmann+Partners Paris, France

5462

Başlık	#SoyonsHumains
Haftanın	Altmann+Partners
Kampanya	#SoyonsHumains
Reklamcı	Fondation Abbé Pierre
Marka	Fondation Abbé Pierre
İlk Yayınlanma Tarihi	2017 / 12
Sektör	Charities, Foundations, Volunteers
hikaye	This guerilla campaign aims at raising awareness on a monstrosity very few know about: anti homeless-equipment. They blossom in cities in general indifference, taking on creative shapes to hide their purpose: stop homeless people to settle in. To expose this inhuman treatment to people, the campaign got directly in the streets. We glued posters ON those urban devices with a clear message: rather than preventing the homeless from sleeping here, let’s give them a decent place to live elsewhere. People were invited to join the fight tweeting pictures of the anti-homeless equipment they walk by everyday. Quickly they became aware of this unacceptable situation. Outraged, they started exposing it, demanding to remove the devices off the streets (which happened for two of those equipments).
Medya Türü	Outdoor/Out of Home
Süre	120 seconds
Yaratıcı Yönetmen	Olivier Altmann
Reklam Yazarı	Dimitri Lucas
Sanat Yönetmeni	Anthony Lietart
Management (Agency)	Edouard Pacreau
Management (Agency)	Samya Mamoni
Management (Agency)	Laure Maisonneuve
Executive Director	Alex Murphy
Art Director Assistant	Charlotte Sindic
İlustratör	Mudwick Hernandez
Ses Prodüksiyonu	La Maison de Production