| Başlık | Seed Coaster |
| Haftanın | Rethink Communications Inc. |
| Kampanya | Seed Coaster |
| Reklamcı | Molson Breweries |
| Marka | Molson Canadian |
| Posted | Haziran 2012 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | Most coasters protect tables, these ones protect the whole planet. For Molson Canadian’s Red Leaf Project, we created beer coasters infused with tree seeds. When planted, the coasters grow into black spruce trees. This year, the coasters will help create 1,000,000 new trees across Canada. |
| Medya Türü | |
| Müşteri Temsilcisi | Leora Katz |
| Prodüktör | Narine Artinian |
| Reklam Yazarı | Mike Dubrick |
| Sanat Yönetmeni | Irene Pau |
| Yaratıcı Yönetmen | Dré Labre |
| Yaratıcı Yönetmen | Chris Staples |
| Yaratıcı Yönetmen | Aaron Starkman |
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