L'Oréal - "Paywall Down (112s)"

WMcCann

WMcCann São Paulo, Brazil

Ödüller

3507

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: L'Oréal
Ülke: Brazil

Reklamcı: L'Oréal

Başlık	Paywall Down (112s)
Brief	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Haftanın	WMcCann
Kampanya	Paywall Down
Reklamcı	L'Oréal
Marka	L'Oréal
Posted	Kasım 2022
Sektör	Hygiene & Personal Care Products
hikaye	Paywall Down is an unprecedented action in partnership with the largest communication group in Brazil to take down all paywalls for articles about harassment. Investment in advertising has turned into investment in information.L'Oréal Paris paid to tear down all paywalls so the entire population would have free access to all stories about harassment.Information circulates freely to combat fake news and educate the population against the growing harassment culture in the country.An idea that served Brazil in this context but that can serve the world with different themes.
Medya Türü	İnteraktif
Executive Chairman	Hugo Rodrigues
Chief Executive Officer (CEO)	André França
CCO	Mariana Sá
Executive VP	Marcio Borges
Yaratıcı Yönetmen	Ricardo Weitsman
Yaratıcı Yönetmen Ortağı	João Resende
Sanat Yönetmeni	Bruno Mukai
Sanat Yönetmeni	Ana Rocha
Reklam Yazarı	Andrea Lobato
Reklam Yazarı	Humberto Nogueira
Reklam Yazarı	Igor Pontes