SBT - "El Chavo without el Chavo (Film Case)"

WMcCann

WMcCann São Paulo, Brazil

15580

Marka: SBT
Ülke: Brazil

Reklamcı: SBT

Başlık	El Chavo without el Chavo (Film Case)
Haftanın	WMcCann
Kampanya	El Chavo without el Chavo
Reklamcı	SBT
Marka	SBT
İlk Yayınlanma Tarihi	2019 / 8
Sektör	TV/Radio Programs & Stations
felsefe	A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye.
Medya Türü	Television
Süre	72 seconds
Yaratıcı Ajans Başkanı	Hugo Rodrigues
Yaratıcı Ajans Başkanı	André Marques
Chief Operating Officer (COO)	Kevin Zung
VP, General Director	Marcio Borges
Yaratıcı Yönetmen	Ricardo Weitsman
Yaratıcı Yönetmen	Nicolás Romano
Yaratıcı Yönetmen	Viviane Pepe
Head of Art	Felipe Gomes
Yaratıcı Ekip	Alexandre “Xela” Oliveira
Yaratıcı Ekip	Rafael Dyer
Yaratıcı Ekip	Pedro Chaves
Yaratıcı Ekip	Felipe Latgé
Yaratıcı Ekip	Ricardo Weitsman
Editör	Yuri Porto
Director of Client Services	Anna Moraes
Director of Client Services	Vitoria Silvestre
Media Vice President	André França
Media Team	Horácio Rosário
Media Team	Daniel Neves
Media Team	Vitória Lobo
Media Team	Lucas Gonçalves
VP Production	Tato Bono
Ajans Prodüktörü	Cayan Lobo
Ajans Prodüktörü	Rosinha Pinheiro
Ajans Prodüktörü	Fabiana Diniz
Prodüksiyon Şirketi	Homem de Lata Filmes
Yönetmen	Alexandre Braga
Post-production Producer	Bernardo Leite
Post Prodüksiyon	equipe Mandrill
Ses Prodüksiyonu	Satelite Audio São Paulo
Ses	RioSound
Graphic Production	Maurício Martim
Graphic Production	Nereu Marinho
Proje Sorumlusu	Yarha Costa
Public Relations	Kerena Neves
Public Relations	Bruna Ramos
Public Relations	Patrícia Lázaro
Approval Client	Priscila Stoliar
Approval Client	Daniela Martins
Approval Client	Becken Lima