Amnesty International - "Wonderwoman"

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgium

4031

Başlık	Wonderwoman
Haftanın	Air, Partner of McCann
Kampanya	Superheroes don't exist
Reklamcı	Amnesty International
Marka	Amnesty International
Posted	Mayıs 2014
Sektör	Human Rights
Slogan	Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
hikaye	Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning. The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Medya Türü	Radio
Süre	35 seconds
Yaratıcı Yönetmen	Marie-Laure Cliquennois
Yaratıcı Yönetmen	Grégory Ginterdaele
Reklam Yazarı	Julien Scouze Riviezzo
Sanat Yönetmeni	Sébastien Stronghead Verliefde
Agency Account	Julie De Smedt
Creative Producer	Bérengère Lurquin
Creative Producer	Marie Libouton
Grafik Tasarım	Aldjia Bessalah
Fotoğrafçı	Grégor Collienne
Assistant	Julien Hayard
Fotoğrafçı	Nadia Jellab
Retoucher	François Olivier Dedeyn
Editör	Laurent Dwek
Radio Production Company	Think’n Talk