| Başlık | Free-fall Parachute Sale |
| Başlık (ana dil) | Paraquedas |
| Haftanın | Wieden + Kennedy |
| Kampanya | Paraquedas |
| Reklamcı | Elo |
| Marka | Elo |
| İlk Yayınlanma Tarihi | 2019 / 10 |
| Sektör | Credit Cards |
| felsefe | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
| Medya Türü | Television |
| Süre | |
| Yaratıcı Yönetmen | Eduardo Lima |
| Yaratıcı Yönetmen | Renato Simões |
| Yaratıcı Yönetmen | Felipe Ribeiro |
| Yaratıcı Yönetmen | Diego Limberti |
| Reklam Yazarı | Matheus Sanches |
| Sanat Yönetmeni | Diogo Bueno |
| Sanat Yönetmeni | Gustavo Henrique |
| Ajans Prodüktörü | Regiani Pettinelli |
| Ajans Prodüktörü | Thais Bonizzi |
| Digital Producer | Ricardo Barbin |
| Account Management | Fernanda Antonelli |
| Account Management | Priscilla Carvalho |
| Account Management | Bianca Paulucci |
| Account Management | Beatriz Chedid |
| Account Management | Soluwa Bernardi |
| Planning Team | André Troster |
| Planning Team | Bruno Araldi |
| Planning Team | Ariane Kopke |
| Strategist | André Troster |
| Strategist | Eliel Guilhen |
| Strategist | Gustavo Cabral |
| Strategist | Rubens Santos |
| Social Media Strategist | Gabriel Marchi |
| Social Media Strategist | Erick Ramalho |
| Media Team | Thais Altschuller |
| Media Team | Cintia Mavros |
| Media Team | Marina Signori |
| Media Team | Gabriela Mansano |
| Media Team | Victor Meireles |
| Approval Client | Luis Cassio de Oliveir |
| Approval Client | Renata Ucha |
| Approval Client | Christina Ricci |
| Prodüksiyon Şirketi | Fauna |
| Yönetmen | Fernando "Del" Reginato |
| Executive Director | Patrick Petry |
| Görüntü Yönetmeni | Gabriel Risso Bianchini |
| Prodüksiyon Sorumlusu | Melinha Lobo |
| Account Production | Graziella Nadruz |
| Editör | Daniela Guimarães |
| Post Prodüksiyon | BTFLY Coletivo |
| Audio Post Facility | DaHouse Audio |
| Soundtrack Production | Lucas Mayer |
| Soundtrack Production | Markus Thomas |
| Soundtrack Production | Rodrigo Sagui |
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