MUBE - "Frans Krajcberg Exhibition - Tree View"

The Juju São Paulo, Brazil

1006

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: MUBE
Ülke: Brazil

Reklamcı: MUBE - Museu Brasileiro da Escultura e da Ecologia

Başlık	Frans Krajcberg Exhibition - Tree View
Haftanın	The Juju
Kampanya	Frans Krajcberg Exhibition
Reklamcı	MUBE - Museu Brasileiro da Escultura e da Ecologia
Marka	MUBE
İlk Yayınlanma Tarihi	2022 / 9
Sektör	Museums & Monuments
felsefe	We created a campaign for MuBE to publicize the exhibition of the artist Frans Krajcberg, bringing all the power and diversity of his work, including his artistic production that connects with nature and his ecological activism, without losing sight of a historical contribution that presents its technical, conceptual and environmental contribution in full. As in his works, ecological activism was also a protagonist in the creation of the campaign, which features a film for TV and Cinema, street furniture, radio and digital platforms. The highlight of the campaign is the interactive action, where trees recently removed from the city were mapped, the beds were filmed, and a QRCode was placed over them. When scanning the code, the user is directed to the Google Street View page, which shows what that place was like before the tree was removed, indicating that, as much as the Internet updates are constant, it is not even possible to keep up with the speed of " logging".
Medya Türü	Case Study
Süre	116 seconds
Exhibiting artist	Frans Krajcberg
Curator	Diego Matos
Yaratıcı Ajans Başkanı	Renato Simões
Yönetici Direktör	Ana Clara Grana
Yaratıcı Yönetmen	Suzana Haddad
Yaratıcı Ekip	Renato Simões
Yaratıcı Ekip	Suzana Haddad
Strategist	Sebastian Codeseira
Prodüksiyon Şirketi	Biler Filmes
Yönetmen	Nina Coimbra
Prodüksiyon Sorumlusu	Juliana Martellota
Prodüksiyon Sorumlusu	Gregory Bogossian
Head of Account Management	Larissa Perrotta
Account Management Team	Jess Thomaz
Account Management Team	Ana Ocampos
Production Coordinator	Stefanie Korb
Production Coordinator	Cintia Mantero
Production Coordinator	Michel Nogueira
Assistant Director	Bruno Roberti
Görüntü Yönetmeni	Andre Fridman
Production Director	Giba Pereira
Prodüktör	Toninho Melo
Production Assistant	Monica de Carmo
Editör	Raphael Tarso
Coordinator	Fezão Barbieri
Finishing	Renata Dalbem
Post Prodüksiyon	Flow Effects
Ses Post Prodüksiyon	Raw Audio
Color Grade Artist	Acauna Pastore
Case Study Direction	João Lucca Piovan
Editorial & Finishing for Case Study Video	Muniz Junior