Başlık | Visit Xbox |
Haftanın | McCann London |
Kampanya | VisitXbox |
Reklamcı | Microsoft XBOX |
Marka | XBOX |
İlk Yayınlanma Tarihi | 2019 / 6 |
Sektör | Video Games/Consoles |
hikaye | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
Medya Türü | İnteraktif |
Süre | |
Yaratıcı Ajans Başkanı | Rob Doubal |
Yaratıcı Ajans Başkanı | Laurence Thomson |
Yaratıcı Yönetmen | Jamie Mietz |
Yaratıcı Yönetmen | Sanjiv Mistry |
Senior Creative | Jim Nilsson |
Senior Creative | Jacob Bjordal |
Yönetmen | Jim Nilsson |
Yönetmen | Jacob Bjordal |
Head of Strategy | Karen Crum |
Planner Director | James Appleby |
Planner Director | Fannie David |
Sanat Yönetmeni | Dan Howarth |
Tasarımcı | Matthew Thomas |
Tasarımcı | Nazima Motegheria |
Project Director | Clare Prager |
Proje Sorumlusu | Anna Curtis |
Managing Partner | Sailesh Jani |
PR Senior Account Director | Nicole Robinson-Spaude |
Müşteri Direktörü | Andrew Wynn |
Müşteri Temsilcisi | Conor Lloyd |
Müşteri Temsilcisi | Anastasia Imam |
Müşteri Temsilcisi | Lucy Manning |
Müşteri Temsilcisi | Eloise Thompson |
Yaratıcı Ajans Başkanı | Rob Smith |
Chief Production Officer | Sergio Lopez |
Prodüksiyon Sorumlusu | Kin-man Ly |
Prodüktör | Alex Dougan |
Prodüktör | Jeremy Reichman |
Prodüksiyon | Fire without Smoke |
Post Prodüksiyon | Craft London |