Tietê Plaza Shopping - "The Self-Exam Mannequin"

White Rabbit

White Rabbit Budapest, Hungary

Ödüller

1496

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Tietê Plaza Shopping
Ülke: Hungary

Reklamcı: Tietê Plaza Shopping

Başlık	The Self-Exam Mannequin
Brief	Breast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it’s more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations.We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.
Haftanın	White Rabbit
Kampanya	The Self-Exam Mannequin
Reklamcı	Tietê Plaza Shopping
Marka	Tietê Plaza Shopping
İlk Yayınlanma Tarihi	2021 / 3
Sektör	Retail, Distribution & Restaurants
hikaye	Breast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it’s more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.
felsefe	When the re-open took place in one of the biggest shopping malls in Sao Paolo, Tietê Plaza, we set up special mannequins in the most important international and local fashion stores: mannequins doing breast-self examinations. We displayed these mannequins in dozens of different stores during Pink October – the breast awareness month. The mannequins caught the attention of shoppers. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.
Sorun	Breast self-exam (BSE), if performed regularly, can be an important way to find a breast cancer early, when it’s more likely to be treated successfully. However, due to the Covid-19 pandemic, there was a massive, more than 40% fall-back in diagnosing and treating breast cancer patients in Brazil.
Sonuç	During the Pink October these mannequins were exposed to more than 700 000 people in the shopping mall, and caught the attention of traditional media channels. It resulted 1,2 M USD in earned media, and 55% increase in followers and 3,7 M social media impressions. This special activation helped women to realize the importance of doing breast self-examination, even during the hard and stressful times of the pandemic.
Medya Türü	Case Study
Süre	106 seconds
Yaratıcı Ajans Başkanı	Istvan Bracsok
Yaratıcı Ajans Başkanı	Levente Kovacs
Yaratıcı Yönetmen	Luis Paulo Gatt
Strategic Creative Director	Jim Seath
Yaratıcı Yönetmen Ortağı	André Nunes Bueno
Reklam Yazarı	Deco Artilheiro
Reklam Yazarı	Adam Lenart
Sanat Yönetmeni	Roger Possatto
Sanat Yönetmeni	Zsófia Fribék
Sanat Yönetmeni	Marcos Mendes Tanaka
Client Services Director	Levente Balint
Prodüksiyon Şirketi	Purusha Filmes
Reklam Sorumlusu	Ana Paula Cacciari