AHR Valley - "#flutwein - Our Worst Vintage"

Seven.One AdFactory

Seven.One AdFactory Unterföhring, Germany

Ödüller

1135

Marka: AHR Valley
Ülke: Germany

Reklamcı: AHR Valley

Başlık	#flutwein - Our Worst Vintage
Brief	Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions.
Haftanın	Seven.One AdFactory
Kampanya	#Flutwein
Reklamcı	AHR Valley
Marka	AHR Valley
Posted	Kasım 2022
Sektör	Wines, Champagnes
hikaye	After a catastrophic flood in the Ahr Valley, we created a special collection of wines that survived the disaster. We branded them as „Flood Wines” and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.
Medya Türü	Case Study
Yaratıcı Yönetmen	Friedrich-Paul Spielhagen
Yaratıcı Ajans Başkanı	Istvan Bracsok
Yaratıcı Ajans Başkanı	Levente Kovacs
Reklam Yazarı	Daniel Koller
Reklam Yazarı	Friedrich-Paul Spielhagen
Sanat Yönetmeni	Anne Eitze
Sanat Yönetmeni	Janine Koller
Sanat Yönetmeni	Jörg Petzold
Strategist	Matthias Buratti
Strategist	Stephan Fischer
Proje Sorumlusu	Rebecca Marek
Proje Sorumlusu	Ann-Kathrin Hackl
Influencer Management	Marie-Jeanette Honrath
Digital Creative Director	Jürgen Metzner
Web designer	Elisabeth Thirmeyer
Web designer	Johanna Krünes