AdForum
Levente Kovacs
Levente Kovacs
Chief Creative Officer/Founding Partner at White Rabbit Budapest
Budapest, Hungary
Düzelt
See all work
BaşlıkElden Fake News
Haftanın
Kampanya Elden Fake News
Reklamcı Budapest Business Journal
Marka Budapest Business Journal
İlk Yayınlanma Tarihi 2023 / 1
Sektör Newspapers, Magazines, Books
hikaye Fake news have a negative effect on our societies and destroying economies and businesses, too.Budapest Business Journal – being one of the most trusted and informed business magazines in Eastern Europe – wanted to educate the next generation of decision-makers and business men about the problem of fake-news, and the importance of fact-checking.We launched a campaign to raise awareness about the dangers of fake news, and to emphasize the importance of fact-checking when it comes to media consumption.We used the extremely popular game, 'Elden Ring' as a communication platform to make players realize the dangers of fake-news in an immersive in-game experience.The game allows players to leave messages on the ground thus helping others to find hidden paths.However, this feature creates opportunity for the trolls to deceit the community.We invited popular gamers and streamers to fact-check information within the game, so they can alert other players to avoid the most popular fake messages left behind.Their playing were recorded and shared in social media channels as well.
Medya Türü Case Study
Süre
Yaratıcı Ajans Başkanı
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Senior Art Director
Yaratıcı Yönetmen Ortağı
Reklam Yazarı
Reklam Yazarı
Reklam Yazarı
Sanat Yönetmeni
Sanat Yönetmeni
Müşteri Direktörü
Client Services Director
Tasarımcı
Müşteri Temsilcisi
Reklam Sorumlusu

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