International Communications Officer at Serviceplan Group | House of Communication

London , United Kingdom

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Bridgestone - "The Lane Change Song"

Serviceplan Middle East

Serviceplan Middle East Dubai, United Arab Emirates

1565

Bu reklam ACT Sorumlu Koleksiyonun bir bölümüdür.

Marka: Bridgestone
Ülke: United Arab Emirates

Reklamcı: Bridgestone MEA

Başlık	The Lane Change Song
Haftanın	Serviceplan Middle East
Kampanya	The Lane Change Song
Reklamcı	Bridgestone MEA
Marka	Bridgestone
İlk Yayınlanma Tarihi	2023 / 5
Sektör	Tires, Accessories, Oil, Petrol, Gasoline
felsefe	Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane changing. Extensive research spanning two decades has shown that constant lane-changing has been proven to be neither safe nor particularly useful. To demonstrate the futility and dangers of carelessly switching lanes, Serviceplan ME and Bridgestone MEA have created a first-of-its-kind radio roadblock: 'The Lane Change Song'. By synchronizing its broadcast across the UAE's leading channels, listeners found themselves unable to escape this PSA by changing channels, just as they are unable to escape traffic by changing lanes. This catchy pop-rock song was produced in three languages and was simultaneously aired on seven radio channels. The launch coincided with the United Nations Global Road Safety Week, aligning with Bridgestone's commitment to road safety through its Road Safety initiative. 'The Lane Change Song' serves as an engaging and memorable way to remind individuals about the importance of responsible driving and the risks associated with reckless lane changes. By leveraging the power of radio, Bridgestone MEA and Serviceplan ME hope to foster safer road practices and contribute to the global efforts in making our roads safer for everyone. With the launch of the initiative, Bridgestone asserts that lane changes are one of the major factors for accidents on the UAE’s highways and emphasises the importance of maintaining road safety for reliable mobility systems. The mobility solutions provider considers it their responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. In line with this objective, the new initiative promises to raise road safety and assure community wellbeing, while also upholding Bridgestone's E8 commitment.
Medya Türü	Integrated Media/360 Activation
Süre	185 seconds
Yönetici Direktör	Natalie Shardan
Global Chief Creative Officer	Alex Schill
Yaratıcı Ajans Başkanı	Akhilesh Bagri
Yaratıcı Yönetmen	Andre Couto
Yaratıcı Yönetmen	Saleh Elghatit
Direktör	Vineeta Vasisht
Yaratıcı Yönetmen Ortağı	Daniel Zacatenco
Sanat Yönetmeni	Kenneth Barnes
Sanat Yönetmeni	Kunal Gagwani
Sanat Yönetmeni	Yasir Ali Baloshi
Reklam Yazarı	Zein Sadedin
Reklam Yazarı	Aashna Gopalkrishnan
Reklam Yazarı	Nehal Salah
Müşteri Temsilcisi	Laith Alemailat
Ajans Prodüktörü	Geetika Sood
International Communications Officer	Lee Sharrock
Medya Ajansı	Mediaplus Middle East
Managing Partner	Azhar Siddiqui
General Manager	Charbel Jreijiri
Media Manager	Tareq Almasri
PR Agency	Orient Planet
PR Regional Director	Eyad Zeidan
Senior PR executive	Adrija Bhowmick
Reklam Sorumlusu	Khalid Qureshi
Reklam Sorumlusu	Smita Bhardwaj
Studio	Sonido Antro
Vocalist	Chilla Lynn
Music Director	Lucas Duque
Music Producer	Mateus Latge
Proje Sorumlusu	Vanessa Mayrink
Prodüktör	Rudy Bas
Prodüktör	Rudy Basmadjian
Şarkıcı	Ghazal Jawhary
Motion Designer	Felix Hartley
Sales Account Manager	Lena zahalan
Director of Sales	Amiral Farid
Yaratıcı Yönetmen Ortağı	Sameer Suri