Burger King - "Whoppa ona Whopper"

BBH

BBH London, United Kingdom

Ödüller

3434

Marka: Burger King
Ülke: United Kingdom

Reklamcı: Burger King

Başlık	Whoppa ona Whopper
Brief	Because of Covid, any kind of in-person activation was off the table.So we filmed Tinie with 700 cameras, shrunk him to 1/100th of his size, and put him on Whoppers in AR.The activation launched with on-pack stickers in the UK, Colombia and Puerto Rico.For two weeks people scanned the sticker and got their gig from Tiny Tinie, turning every Whopper sold into a stage.Then we opened the experience up to people everywhere by sharing the experience across social – bringing the BK brand into homes all over the world.
Haftanın	BBH
Kampanya	Whoppa ona Whopper
Reklamcı	Burger King
Marka	Burger King
Posted	Kasım 2021
Sektör	Restaurants & Fast Food
hikaye	When UK rapper Tinie released his track Whoppa, we knew we needed to collab.The result was Tiny Tinie Performs Whoppa on A Whopper.In a world with no live music, we turned every Whopper into a stage using AR.
Medya Türü	Case Study
Chief Marketing Officer (CMO)	Katie Evans
Yaratıcı Yönetmen Ortağı	Ben Edwards
Yaratıcı Yönetmen Ortağı	Guy Hobbs
Yaratıcı Yönetmen	Felipe Guimaraes
Yaratıcı Ajans Başkanı	Stephen de Wolf
Social Creative	James McComb
Strategy Director	Saskia Jones
Ajans Prodüktörü	Georgia Dickinson
Prodüktör	Thom Godsill
Lead Music Supervisor	Hywel Evans
Tasarımcı	Ali Freeman
Tasarımcı	Josh Bailey
Tasarımcı	Christian Tunstall
Prodüksiyon Şirketi	Dimension Studios
Prodüksiyon Şirketi	SNK Films
Prodüksiyon Şirketi	Bully Entertainment
Ses Prodüksiyonu	String
Ses Prodüksiyonu	String & Tins
BSS Photographer	Korrie Powell
Müzik Şirketi	Warner Chappell
Müzik Şirketi	Parlophone Records