Battersea - "The Bond"

New Commercial Arts

New Commercial Arts London, United Kingdom

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Marka: Battersea
Ülke: United Kingdom

Reklamcı: Battersea Dogs and Cats Home

Başlık	The Bond
Haftanın	New Commercial Arts
Kampanya	We’re All In, For Them
Reklamcı	Battersea Dogs and Cats Home
Marka	Battersea
İlk Yayınlanma Tarihi	2024 / 2
Sektör	Animal Rights/Safety/Adoption
felsefe	Battersea, the animal welfare charity, has today unveiled a new brand platform and 360 campaign in its first work by New Commercial Arts, led by an emotional short film titled ‘The Bond’. The new platform, ‘We’re All In, For Them’, demonstrates the effort, expertise, and care that Battersea gives to every dog and cat, not just those in their centres, but to many more across the UK and around the world. The campaign launches with a film, directed by Hector Dockrill (Magna Studios), that tells the story of a new member of staff at Battersea and the bond he forms with a nervous rescue dog he helps rehabilitate. As the film goes on, their relationship builds as we see the lengths that he and his colleagues will go to expertly bring her back to full strength, ready to be rehomed. The joyful spot ends by showing how this display of love, effort and expertise exists not just in Battersea’s centres, but is emblematic of everything they do to help dogs and cats across the UK and around the world – demonstrating how We’re All In, For Them. Alongside versions that will run across BVOD, Social/Digital (including a 2-minute cut for Cinema), the campaign is supported by a nationwide OOH and Press plan. 8x executions playfully unpack the many ways that Battersea help dogs and cats, like the expert care they provide in their three UK centres, campaigning to improve the lives of dogs and cats, the online training and advice they provide to owners, and the training and funding they provide to other animal organisations in the UK and across the world.
Medya Türü	Web Film
Süre	210 seconds
film müziği	‘Home Again’ by Michael Kiwanuka
Prodüksiyon Şirketi	magna studios
Ses Tasarım Şirketi	750mph
Prodüksiyon Şirketi	Making Pictures
Reklam Sorumlusu	Sarah Matthews
Reklam Sorumlusu	Harriet Lancashire
Reklam Sorumlusu	Kate Hopkins
Reklam Sorumlusu	Georgina King
Reklam Sorumlusu	Lizzie Coates
Reklam Sorumlusu	Craig Billing
Client Creative Lead	Joe Mateo
Founder & CCO	Ian Heartfield
Yaratıcı Ekip	Charlotte Prince
Yaratıcı Ekip	Loriley Sessions
Yaratıcı Ekip	Alex King
Yaratıcı Ekip	Raymond Chan
Founder & CEO	James Murphy
Head of Client Services	James Derrick
Müşteri Direktörü	Janki shah
Müşteri Temsilcisi	Jeff Baker
Founder & CSO	David Golding
Senior Planner	John Blight
Founder/Head of Production & Operations	Matt Craigie-Atherton
Ajans Prodüktörü	Olive Andrews
Proje Sorumlusu	Kristina Evetts
Medya Ajansı	Manning Gottlieb OMD
Media Executive Director, Client Team	Gerry Ridgway
Media Business Director	Jane Ridehalgh
Yönetmen	Hector Dockrill
Prodüktör	Theo Hue Williams
Prodüksiyon Sorumlusu	Isobel Conroy
Founder/Exec	James Sorton
Görüntü Yönetmeni	Joel Honeywell
1st AD	Paul McCann
Prodüksiyon Sorumlusu	Smera Kumar
Production Assistant	Nerissa Gomez
Production Assistant	Daragh McCann
Offline Editing	Stitch
Offline Post Producer	Sarah Adewunmi
Offline Post Producer	Alice Clarke
Offline Editor	Rich Woolway
Post Prodüksiyon	Electric Theatre Company
Online Producer	Oliver Whitworth
Grade	Jason Wallis
Online/Flame	Bradley Cocksledge
Music / Sound Design	Mr. Pape
Music Supervision	Chloe Sitton
Ses Prodüktörü	Tara O’Kelly
Sound Engineer	Giselle Hall
Dolby Mix	Mike Bovill
Fotoğrafçı	Dan Burn-Forti
Photographer's Agent	Samantha Thompson
Agent Producer	Anna Freeman
Retoucher	Marco D’Uva
Post-production Producer	Cameron Henry
Tasarım Şirketi	King-Henry Soho
Tasarımcı	Christian Tunstall
Tasarımcı	Mat Wardle
Tasarımcı	Jasmin Price
Artworker	Bradley Baker