Richard Hanzlik
Traffic Manager at Wiktor Leo Burnett
Slovakia
BaşlıkDream The Hockey Dream
Haftanın
Kampanya Hockey Lullabies
Reklamcı The 2019 IIHF World Junior Championship
Marka The 2019 IIHF World Junior Championship
İlk Yayınlanma Tarihi 2018 / 12
Sektör Sports Teams, Sports Events
felsefe 2019 Junior World Hockey championship was once again played during Christmas holidays in Canada. So slovak fans had to fight the night times of our games. To be able to watch those games, they had to either hold on the whole day and wait, or have a afternoon nap to wake up in the night. So we decided to lull them during the day in all media, so they can be fit to watch our night matches. And we mean literally lull. With hockey lullabies. We recreated the most famous slovak lullabies into the hockey language, had them sung by famous Slovak lullabies singer and aired them as a part of a radio show content. Radio presenters told listeners to have a little nap to be ready for the night games and turned on our hockey lullabies.
Medya Türü Radio
Süre
Yaratıcı Yönetmen
Reklam Yazarı
Reklam Yazarı
Müşteri Temsilcisi
Sound Engineer
Ses

People related to this work

Talent you might be interested in

Create a free Talent profile and become a member of AdForum

Get Started