| Başlık | Egret |
| Haftanın |
Longplay 360
|
| Kampanya |
Notes
|
| Reklamcı |
National Forum for the Defense and Protection of Animals
|
| Marka |
FNPDA
|
| İlk Yayınlanma Tarihi |
2011 / 10
|
| Sektör | Environmental & Animal Issues
|
| Slogan | They had placed animals in our money. Now help us to invert the order. |
| hikaye | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| felsefe | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Sorun | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
| Sonuç | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Medya Türü |
Print
|
| Reklam Yazarı |
Marcel Petroff
|
| Sanat Yönetmeni |
Eduardo Basque
|
| Fotoğrafçı |
Luciano Munhoz
|
| Yaratıcı Yönetmen |
Fernando Luna
|
