Başlık | Usernames against Bullying |
Brief | On the 29th of August, The International Gamer Day, Pony Malta, one of the most popular drinks amongst teens in Colombia, decided to create an online initiative to fight this issue: USERNAMES AGAINST BULLYING, a movement that invited gamers from all of Latin America and the world to change their video game usernames for a message against bullying. |
Haftanın | MullenLowe SSP3 Colombia |
Kampanya | Usernames contra el Bullying |
Reklamcı | AB Inbev |
Marka | Pony Malta |
Posted | Ocak 2021 |
Sektör | Institutional/Public Interest/Non-Profit Org. |
hikaye | Bullying in different gaming platforms is a problem that grows each year, often crossing over from the virtual into the real world. According to a study by the British NGO Ditch The Label “1 in 2 young gamers have been bullied while playing online”. |
Medya Türü | İnteraktif |
Chief Executive Officer (CEO) | Francisco Samper |
Yaratıcı Ajans Başkanı | Carlos Andres Rodriguez Monroy |
Chief Operating Officer (COO) | Juan Pablo García |
CIO | Camilo Plazas |
Yaratıcı Yönetmen | Juan-Carlos Castaño Bran |
Yaratıcı Yönetmen | Camilo Londoño Siatova |
Yaratıcı Yönetmen | Jorge Pinto |
Yaratıcı Yönetmen | Guillermo Siachoque |
Müşteri Direktörü | Fabiana Manzi |
Reklam Yazarı | Danilo González |
Sanat Yönetmeni | Roger González |
Editör | Jonhatan Bolívar |
Animasyon | Juan Camilo Contreras |
Animasyon | Andrés Torres |
Prodüksiyon Şirketi Prodüktör | Diego Cano |
Marketing Director | Juan Alonso Torres |
Brand Manager | Natalia Torres |
Yönetmen | Ricardo Rodriguez |
Editör | Daniel Gutiérrez |
Prodüksiyon Sorumlusu | Fausto Tapias |
Sound Director | Andrés Montaña |
Sound Editor | Diego Cáceres |