Reklam Sorumlusu at AB Inbev

Pony Malta - "Girls Define Girl"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

1705

Başlık	Girls Define Girl
Haftanın	MullenLowe SSP3 Colombia
Kampanya	Girls Define Girl
Reklamcı	AB Inbev
Marka	Pony Malta
Posted	Temmuz 2022
Sektör	Non-Alcoholic
hikaye	Alex Okada, global creative director at MullenLowe: “Words matter. Some can distort your self-perception and damage your confidence. And this is the root of the powerful ‘Girls Define Girl’. By inviting girls to create a new meaning for a word that in Spanish was originally left without meaning (if you look up girl in the dictionary it tells you to look at ‘boy”) they’ve shown the real meaning of being a girl in an inspiring way. The willingness to fight, dream and change things. Words do matter and in the world we live in, they should evolve for the better.”
Medya Türü	Web Film
Süre	119 seconds
Chief Executive Officer (CEO)	Francisco Samper
Yaratıcı Yönetmen	Guillermo Siachoque
Chief Business Officer	Jose Manuel Hoyos
Yaratıcı Yönetmen	Jorge Eliecer Pinto
Group Business Director	Fabiana Manzi
Prodüktör	Jose Vicente Altamar
Chief Strategy Officer	Carolina Mejía
Müşteri Direktörü	Daniel Salazar
Yaratıcı Yönetmen	Juan David Pardo
Sanat Yönetmeni	Julián-David González
Müzik	Camilo-Andrés Medina
Marketing Director	Juan Alonso Torres
Yaratıcı Yönetmen	Diego Muñoz
Reklam Yazarı	Laura-Daniela Rey
Strategist	Juan Camilo Romero
Reklam Yazarı	Valeria Benitez
Müşteri Temsilcisi	Juliana Pardo
Digital Director	Jennifer Boshell
Post Prodüksiyon	Bogotá Post
Müzik	Giraf