Pony Malta - "Billy The Watcher"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colombia

1144

Başlık	Billy The Watcher
Haftanın	Leo Burnett Colombia
Kampanya	Billy The Watcher
Reklamcı	AB Inbev
Marka	Pony Malta
İlk Yayınlanma Tarihi	2022 / 4
Sektör	Beers, Ciders, Lagers
hikaye	We created an algorithm that could learn all these kinds of conduct and could be connected with any game to make the ban systems more powerful and realistic. We also created a widget that parents can install on their devices and Billy the Watcher (bot) will inform them if something dangerous is happening. So for example, Free Fire can use our bot knowledge and connect this to their in-game chat, to identify more bullies, this also lets our bot continue learning and identifying more and more players with bad conduct protecting kids from bullying and criminals.
Medya Türü	Case Study
Süre	134 seconds
Reklam Sorumlusu	Thor Borresen
Reklam Sorumlusu	Alejandro Lotta
Reklam Sorumlusu	Ana Matilde Sánchez
Reklam Sorumlusu	Juan Alonso Torres
Medya Ajansı	Zenith Media
Chief Executive Officer (CEO)	Olga Lucía Villegas
Creative Chairman	Fernando Bellotti
Yaratıcı Ajans Başkanı	Mauricio Sarmiento
Yaratıcı Yönetmen	Andrés "Lama" Restrepo
Yaratıcı Yönetmen	Juan Romero "Tiko"
Senior Creative Director	Felipe González
Yaratıcı Yönetmen	José Racioppi
Yaratıcı Yönetmen	Sebastián Betancur
Creative Director, Art	Ivanna Cayón
Senior Copywriter	Juan Cortés
Müşteri Temsilcisi	Laura Prada