RETAILERS USED EMOTION AND SUPPORTIVENESS TO REACH OUT TO CONSUMERS.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
Most awarded
campaigns, brands &
agencies in
Retail in
2022
Most awarded
campaigns, brands and
agencies in
Retail in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
Spinneys |
| 3 |  |
Penny |
| 4 |  |
McDonald's |
| 5 |  |
Ikea |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Paris, Neuilly sur Cedex |
| 2 |  |
Serviceplan Group, Munich |
| 3 |  |
DAVID, Madrid |
| 4 |  |
BETC Paris, Pantin |
| 5 |  |
FCB Chicago |
Watch
1. Spinneys / The Bread Exam
| Başlık | The Bread Exam |
| Haftanın | McCann Paris |
| Kampanya | The Bread Exam |
| Reklamcı | Spinneys |
| Marka | Spinneys |
| İlk Yayınlanma Tarihi | 2020 |
| Sektör | Department Stores, Supermarkets |
| hikaye | Because tradition prevented Lebanese women from talking openly about their bodies, we had to show them how to perform a self-exam without ever mentioning nor showing breasts. However, they respect these traditions and don’t want to break away from them. We knew we couldn’t overcome this taboo without a deep understanding and respect fortradition. So we used it to our advantage and decided to join forces with one of the oldest customs in the world: baking bread.“The Bread Exam” is a recipe video where a traditional Lebanese baker, Um Ali, demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressingdough. The gestures are shown without a single mention of breasts, transforming an intimate and shameful subject into an acceptable, everyday experience. This life-saving gesture could then become a monthly ritual for women. |
| Medya Türü | Case Study |
| Süre | |
| Market | Lebanon |
| Prodüksiyon Şirketi | Satellite My Love |
| Ses Prodüksiyonu | OCTOPUS PRODUCTIONS |
| Yaratıcı Yönetmen | Cédric Astrella |
| Yaratıcı Yönetmen | Sébastien Boutebel |
| Regional Chief Creative Officer | Adrian Botan |
| Yaratıcı Yönetmen | Guy Lewis |
| Yaratıcı Yönetmen Ortağı | Mateo Fernandez |
| Sanat Yönetmeni | Sonia Presne |
| Sanat Yönetmeni | Flora Sagnes |
| Reklam Yazarı | Anne-Sophie Guérin |
| Reklam Yazarı | Farah Feghali |
| Reklam Yazarı | Benjamin Homsy |
| Müşteri Direktörü | Nathalie Maisonnave |
2. Penny / The Wish (228s)
| Başlık | The Wish (228s) |
| Haftanın | Serviceplan Campaign |
| Kampanya | The Wish |
| Reklamcı | PENNY |
| Marka | Penny |
| İlk Yayınlanma Tarihi | 2021 / 11 |
| Sektör | Department Stores, Supermarkets |
| Medya Türü | Television |
| Süre | |
| Creative Managing Director | Christoph Everke |
| Yaratıcı Yönetmen | Moritz Dornig |
| Reklam Yazarı | Alessia Coschignano |
| Konsept | Alessia Coschignano |
| Sanat Yönetmeni | Rebecca Labiner |
| Reklam Yazarı | Katharina King |
| Sanat Yönetmeni | Elvira Breit |
| Prodüksiyon Sorumlusu | Aisha Blackwell |
| Prodüksiyon Şirketi | Iconoclast Germany |
| Yönetmen | Marcus Ibanez |
| Prodüktör | Tim Augustin |
| Görüntü Yönetmeni | Paul Ozgur |
| Editör | Nikolaus Kohler |
| Müzik | Supreme Music |
| Inernational PR | Lee Sharrock |
3. Walmart / Bedtime Stories
| Başlık | Bedtime Stories |
| Haftanın | FCB Chicago |
| Kampanya | Bedtime Stories |
| Reklamcı | Walmart |
| Marka | Walmart |
| İlk Yayınlanma Tarihi | 2021 / 9 |
| Sektör | Department Stores, Supermarkets |
| Medya Türü | Case Study |
| Süre | |
| FCB Worldwide Creative Partner | Fred Levron |
| FCB Chicago CCO | Andres Ordonez |
| SVP Executive Creative Producer | John Bleeden |
| EVP, Director of Branded Content and Entertainment | Juan Woodbury |
| Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| Sr. Art Director | McKenzie Moore |
| EVP, Management Director | Antoniette Wico |
| Management Director | Katherine Fliess |
| Account Director | Ally Khajenouri |
| Account Executive | Avery Sykes |
| Executive Producer | Carolina Velez |
| VP, Strategic Planning Director | JP Palmer |
| EP, Director of Music | Stump Mahoney |
| VP, Business Manager | Jeff Cowie |
| Director of Production, North America, EVP | Kerry Hill |
| Creative Director, VP | Brian Steckel |
| Executive Producer | Dan Delaney |
| Senior Producer | Alex Bartczak |
| Editor | Nate McCabe |
| Senior Motion Designer | Anj Puglise |
| Senior Motion Designer | Anthony Palermo |
| Motion Designer | Mike Czerniuk |
| Colorist | Caleb Hill |
| Audio Engineer | Justin Mayer |
| Toronto | FCB SIX |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Strategic Platforms Lead | Eli Ferrara |
| VP of Product | Bonnie Chung |
| Project Manager | Richard Chao |
| Founder | Andrew Harris |
| Executive Producer | Steven Lo |
| Technical Lead | James Porter |
| Director | Isabela Littger |
| Director | Mateus de Paula Santos |
| Head of Production | Clara Morelli |
| Executive Producer | Luis Ribeiro |
| Producer | Pablo Zurita |
| Animation and Technical Director | Felipe Frazão |
| Director/DP | Robert Stockwell |
| Executive Producer | Tracy Tran-Thomas |
| 2nd Camera Op | Michael David Thomas |
| Gaffer | Alhareth Ajjaj |
| Audio Mixer | Alan Chow |
| CCO/CEO | Joel Simon |
| VP/Executive Producer | Jeff Fiorello |
| Producers | Norm Felker/Andrew Manning/Sharon Cha |
| Co-Composers | Rebecca Riter/Joel Simon |
| Sound Design | Nathan Kil |
4. Back Market / Hack Market (fr)
| Başlık | Hack Market (fr) |
| Haftanın | Marcel |
| Kampanya | High tech – Low impact |
| Reklamcı | Back Market |
| Marka | Back Market |
| İlk Yayınlanma Tarihi | 2022 / 4 |
| Sektör | Online Retail, E-store |
| Medya Türü | Case Study |
| Süre | |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| Yaratıcı Yönetmen | Valéry du Peloux |
| Yaratıcı Yönetmen | Youri Guerassimov |
| Yaratıcı Yönetmen | Clément Séchet |
| Yönetici Direktör | Benjamin Taïeb |
| Associate Director | Sébastien Jauffret |
| Müşteri Direktörü | YANI OUKID |
| Reklam Yazarı | Aurel Cablan |
| Reklam Yazarı | Claudia Illan |
| Reklam Yazarı | Alexandre Dodille |
| Reklam Yazarı | Antonin Jacquot |
| Sanat Yönetmeni | Hugo Wahledow |
| Sanat Yönetmeni | Céleste Nessim |
| Sanat Yönetmeni | Vincent Boursaud |
| Strategy Lead | Thomas Cléret |
| Proje Sorumlusu | Flavie Parize |
| Social Media Manager | Calliste Garrabos |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Editör | Julien Hannedouche |
| Motion Graphics Artist | Julien Taillez |
| Motion Graphics Artist | Vincent Iweins |
| Technology Team | Christophe Serret |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Yönetmen | Guillaume Talvas |
| Prodüktör | Valéry du Peloux |
| Prodüktör | Sixtine Busetti |
| Post Prodüksiyon | ADF L’atelier |
5. Back Market / Hack Market (eng)
| Başlık | Hack Market (eng) |
| Haftanın | Marcel |
| Kampanya | High tech – Low impact |
| Reklamcı | Back Market |
| Marka | Back Market |
| Posted | Haziran 2022 |
| Sektör | Online Retail, E-store |
| hikaye | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Medya Türü | Case Study |
| Süre | |
| President | Pascal Nessim |
| Yaratıcı Yönetmen | Youri Guerassimov |
| Reklam Yazarı | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Sanat Yönetmeni | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| Sanat Yönetmeni | Hugo Wahledow |
| Reklam Yazarı | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Müşteri Direktörü | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Reklam Yazarı | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Yönetici Direktör | Benjamin Taïeb |
| Yaratıcı Yönetmen | Valéry du Peloux |
| Yönetmen | Guillaume Talvas |
| Editör | Julien Hannedouche |
| Proje Sorumlusu | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Yaratıcı Yönetmen | Clément Séchet |
| Prodüktör | Valéry du Peloux |
| Prodüktör | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Reklam Yazarı | Alexandre Dodille |
| Sanat Yönetmeni | Céleste Nessim |
| Post Prodüksiyon | ADF L’atelier |
6. Distance / Outlaw Runners
| Başlık | Outlaw Runners |
| Brief | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| Haftanın | BETC Paris |
| Kampanya | Outlaw Runners |
| Reklamcı | Distance |
| Marka | Distance |
| İlk Yayınlanma Tarihi | 2021 / 8 |
| Sektör | Apparel & Accessories Stores |
| hikaye | Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners. |
| Medya Türü | Web Film |
| Süre | |
| Reklam Sorumlusu | Guillaume Pontier |
| Reklam Sorumlusu | Lionel Jagorel |
| Müşteri Temsilcisi | Damien Clanet. |
| Yaratıcı Yönetmen | Stéphane Xiberras |
| Yaratıcı Yönetmen | Stephan Schwarz |
| Sanat Yönetmeni | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| Reklam Yazarı | Alexandre Girod |
| Prodüksiyon Şirketi | Soldats Films |
| Ses Prodüksiyonu | GUM – Green United Music |
| Yönetmen | Jules Renault |
| Prodüksiyon Şirketi Prodüktör | Quentin Henneguelle |
| Prodüksiyon Şirketi Prodüktör | PIERRE CAZENAVE |
| Prodüksiyon Şirketi Prodüktör | Charlotte Giral |
| Prodüksiyon Şirketi Prodüktör | Lina Maldonado |
| Prodüksiyon Şirketi Prodüktör | Juliette Rivero |
| Aktör | Lena Kandissounon |
| Aktör | Quentin Malriq |
| Aktör | Caroline Saguin |
| Aktör | Sacha Liguori |
| Aktör | Maëva Beaujour |
7. Lacoste / The 9th Lane
| Başlık | The 9th Lane |
| Haftanın | BETC Paris |
| Kampanya | Paralympic Vs. Olympic: 50m freestyle |
| Reklamcı | Lacoste |
| Marka | Lacoste |
| İlk Yayınlanma Tarihi | 2022 / 3 |
| Sektör | Apparel, Fashion & Footwear |
| hikaye | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| Medya Türü | Case Study |
| Süre | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
8. Chipotle / A Future Begins
| Başlık | A Future Begins |
| Haftanın | Observatory Marketing |
| Kampanya | Future |
| Reklamcı | Chipotle |
| Marka | Chipotle |
| İlk Yayınlanma Tarihi | 2021 / 11 |
| Sektör | Restaurants & Fast Food |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | Nexus Studios |
| Yönetmen | Johnny Kelly |
| Prodüktör | Isobel Conroy |
| Prodüksiyon Sorumlusu | Nicole Lopez |
| Production Assistant | Delfina Maria |
| Müzik | Kacey Musgraves |
| Sound Supervisor | Barnaby Templer |
9. Burger King / Whopper Heist
| Başlık | Whopper Heist |
| Haftanın | We Believers |
| Kampanya | Whopper Heist |
| Reklamcı | Burger King |
| Marka | Burger King |
| Posted | Temmuz 2022 |
| Sektör | Restaurants & Fast Food |
| Medya Türü | Case Study |
| Süre | |
| Prodüksiyon Şirketi | Landia |
10. UNLABELED / Camouflage Against the Machines
| Başlık | Camouflage Against the Machines |
| Haftanın | Dentsu Inc. |
| Kampanya | UNLABELED |
| Reklamcı | NEXUSVII |
| Marka | UNLABELED |
| Posted | Nisan 2022 |
| Sektör | Apparel & Accessories Stores |
| Medya Türü | İnteraktif |
| Süre | |
| PR Agency | Platinum |
| Prodüksiyon Şirketi | Qosmo Inc. |
| Prodüksiyon Şirketi | Dentsu Creative X Inc. |
| Prodüksiyon Şirketi | P.I.C.S. |
| Yaratıcı Yönetmen | Nao Tokui |
| Yaratıcı Yönetmen | Naoki Tanaka |
| Teknik Direktör | Makoto Amano |
| Design Director | Hanako Hirata |
| Machine Learning | Ryosuke Nakajima |
| Partner | Risako Kawashima |
| Prodüktör | Ryo Miura |
| Prodüktör | Masafumi Fujioka |
| Prodüktör | Ryotaro Omori |
| Prodüksiyon Sorumlusu | Kohei Suzuki |
| Yönetmen | Shuto Hashiura |
| Sinematografi | Yudai Maruyama |
| Müzik | Reo Anzai |
| Stilist | Kumiko Sannomaru |
| Technical Support | Yusuke Yamada |
| Design Assistant | Yuka Sai |
| Digital Agency | Keio SFC Nao Tokui Lab |
11. Mercado Livre / New Iconic Kisses
| Başlık | New Iconic Kisses |
| Haftanın | Gut |
| Kampanya | New Iconic Kisses |
| Reklamcı | Mercado Livre |
| Marka | Mercado Livre |
| İlk Yayınlanma Tarihi | 2021 |
| Sektör | Online Retail, E-store |
| Medya Türü | İnteraktif |
| Süre | |
| Prodüksiyon Şirketi | Saigon Filmes |
| Yönetmen | VELLAS |
| Editör | Rami D’Aguiar |
| Prodüksiyon Sorumlusu | Marcelo Altschuler |
| Prodüksiyon Sorumlusu | Carol Pessini |
| Fotoğrafçı | Pierre Kerchove |
| Yaratıcı Yönetmen | Linus Oura |
| Yaratıcı Yönetmen | Tiago Abreu |
| Yaratıcı Ekip | Julia Mota |
| Yaratıcı Ekip | Lucas Adam |
| Yaratıcı Ekip | Mellina Fontoura |
| Yaratıcı Ekip | Paula Keller Perego |
| Yönetici Direktör | Valeria Barone |
| Müşteri Temsilcisi | Mateus Carvalho |
| Müşteri Direktörü | Raphaela Guillen |
| Regional Account Director | Natalia Noya |
| Partner/Chief Creative Officer | Joaquín Cubría |
| Yaratıcı Yönetmen | Bruno Brux |
| Global Chief Strategic Officer | Fernando Ribeiro |
| Head of Strategy | Amanda Agostini |
| Strategy Director | Diana Lopes |
| Prodüktör | Mariane Goebel |
| Strategy Team | Amora Marzulo |
| Strategy Team | Barbara Reis |
| Social Strategy Director | Douglas Coelho |
| Social Strategist | Bruce Vital |
| Head of Media & Data | Guilherme Cavalcante |
| Sanat Yönetmeni | Guilherme Marini |
| Director of Production | Reinaldo Faria |
| Media Team | Douglas Silveira |
| Media Team | Laura Cardeal |
| Media Team | Jayane Lopes |
| Senior Producer | Thaís Schroder |
| Prodüktör | Luciane Nuvolara |
12. KFC / Chickenstock
| Başlık | Chickenstock |
| Haftanın | TBWA\RAAD |
| Kampanya | Chickenstock |
| Reklamcı | KFC |
| Marka | KFC |
| Posted | Mart 2022 |
| Sektör | Restaurants & Fast Food |
| Medya Türü | Case Study |
| Süre | |
| Yaratıcı Ajans Başkanı | Walid Kanaan |
| Yaratıcı Yönetmen | Alex Pineda |
| Yaratıcı Yönetmen | Jim Robbins |
| Yönetici Direktör | Joe Lahham |
| Chief Innovation Officer | Jennifer Fischer |
| Yaratıcı Yönetmen Ortağı | Augusto Correia |
| Sanat Yönetmeni | Hugo Agostinho |
| Planning Director | Mehwish Rafi |
| Strategist | Ramez Rahal |
| Senior Account Director | John Abiad |
| Senior Account Manager | Ashleigh Morgan |
| Dijital Yönetmen | Emad Doughan |
| Digital Account Director | Rony Skaf |
| Reklam Yazarı | Doug Mackay |
| Reklam Yazarı | Tarik Frank |
| Reklam Yazarı | Zeina Safa |
| PR & Communications | Romy Abdelnour |
| Motion Designer | abhilash nadukkandy |
| Traffic Team | Ezzat Habra |
| Traffic Team | Naveen Madurakariyan |
| Audio | Lucas Duque |
| Audio | Sonido Antro |
13. Burger King / Even More Confusing Times
| Başlık | Even More Confusing Times |
| Haftanın | DAVID |
| Kampanya | Even More Confusing Times |
| Reklamcı | Burger King |
| Marka | Burger King |
| İlk Yayınlanma Tarihi | 2022 / 4 |
| Sektör | Restaurants & Fast Food |
| felsefe | Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets. |
| Medya Türü | İnteraktif |
| Süre | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Yaratıcı Yönetmen | André Toledo |
| Yaratıcı Yönetmen | Saulo Rocha |
| Yaratıcı Yönetmen | Sébastien Rouvière |
| Yaratıcı Yönetmen | Fred Bosch |
| Yaratıcı Yönetmen Ortağı | Ana Martín |
| Yaratıcı Yönetmen Ortağı | Pedro Sattin |
| Reklam Yazarı | David Krueger |
| Reklam Yazarı | Sébastien Rouvière |
| Sanat Yönetmeni | Pedro Sattin |
| Prodüktör | Alejandro Falduti |
| Head of Account Management | María García-Herranz |
| Group Account Director | Lucila Mengide |
| Müşteri Süpervizörü | Irene León |
| Müşteri Temsilcisi | Sebastian Gancarz |
| Strategy Director | Patricia Urgoiti |
| Senior Strategist | Marc Escrig |
| Chief Brand Officer | Antonio Brandao |
| Reklam Sorumlusu | Sabrina Ferretti |
| Reklam Sorumlusu | Iwo Zakowski |
| Reklam Sorumlusu | Andrea Beer |
| Reklam Sorumlusu | Paco Recuero |
| Reklam Sorumlusu | Borja Moya |
| Photo Studio | WEARESICARIOS |
| Fotoğrafçı | Nixon Freire |
| Prodüksiyon Sorumlusu | João Luz |
| Assistant | Renan Moraes |
| Assistant | Kao Moraes |
| Operations | Lindin Lima |
| Retoucher | Ricardo Moreira |
| Müzik | PICKLE MUSIC |
| Music Director | Alexis Estiz |
| Music Director | Sebastián Merlín |
| Kompositör | Alexis Estiz |
| Kompositör | Sebastián Merlín |
| Kompositör | Pablo Díez |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Producer, Music | Olivia López |
| Oyuncu | Nuno Barbosa |
| Oyuncu | Miguel Ángel Jenner |
| Oyuncu | Edward Robinson |
14. McDonald's / EatQual
| Başlık | EatQual |
| Haftanın | DDB Mudra |
| Kampanya | EatQual |
| Reklamcı | McDonald's |
| Marka | McDonald's |
| İlk Yayınlanma Tarihi | 2020 / 12 |
| Sektör | Restaurants & Fast Food |
| Medya Türü | Case Study |
| Süre | |
| Müşteri Süpervizörü | Aishwarya Sundaram |
| Client Account Manager | Shashank Golani |
| Marketing Director | Arvind.R.P |
| Chief Executive Officer (CEO) | Aditya Kanthy |
| Direktör | Anurag Tandon |
| Direktör | Gaurav Magotra |
| Müşteri Temsilcisi | Anchal Bhojwani |
| Müşteri Temsilcisi | Bunsi Issar |
| Müşteri Süpervizörü | Sonali Savla |
| Müşteri Direktörü | Debjani Roychoudhury |
| Müşteri Temsilcisi | Murli Krishnan |
| Strateji Planlamacı | Jaiprakash Tekwani |
| Strateji Planlamacı | Somdatta Roychowdhuri |
| Planning Director | Mehak Jaini |
| Yaratıcı Ajans Başkanı | Rahul Mathew |
| Yaratıcı Yönetmen | Ashish Phatak |
| Yaratıcı Yönetmen | Shagun Seda |
| Grup Yaratıcı Direktörü | Siddhesh Khatavkar |
| Grup Yaratıcı Direktörü | Harshada Menon |
| Grup Yaratıcı Direktörü | Vilsen Gonsalves |
| Grup Yaratıcı Direktörü | Vivek Bhatia |
| Yaratıcı Ekip | Rahul Sharma |
| Senior Art Director | Sebastian Royce |
| Senior Art Director | Aishwarya Likhite |
| Ajans Prodüktörü | Jay Gaikwad |
| Photography Studio | QENCH STUDIOZ |
| Fotoğrafçı | Avadhut Hembade |
| Fotoğrafçı | Sunil Naik |
15. Ikea / Trapped in the 90´s
| Başlık | Trapped in the 90´s |
| Haftanın | McCann Spain |
| Kampanya | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| Reklamcı | IKEA |
| Marka | Ikea |
| İlk Yayınlanma Tarihi | 2021 / 9 |
| Sektör | Drugstores, Specialty Stores |
| hikaye | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
| felsefe | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
| Medya Türü | Television |
| Süre | |
| Telesine | Metropolitana |
| Prodüksiyon Şirketi | Landia |
| Yaratıcı Ajans Başkanı | Emiliano Gonzalez De Pietri |
| Yaratıcı Yönetmen | Álvaro López |
| Yaratıcı Yönetmen | Martín Subercaseaux |
| Reklam Yazarı | Agustina Lavignasse |
| Sanat Yönetmeni | Lorena Álvarez |
| Müşteri Temsilcisi | Javier Pascual |
| Müşteri Temsilcisi | Elena Rodriguez |
| ACCOUNTS TEAM | Andrea Cabezudo |
| Müşteri Temsilcisi | Claudia Solano |
| Strateji Planlamacı | Juan-Manuel Ramirez |
| Strateji Planlamacı | María Goñi. |
| Prodüktör | Paloma Adrién |
| Prodüktör | Juan Torres |
| Prodüktör | Martin Beilin |
| Prodüktör | Nieves Antuña |
| Prodüktör | Vanessa Pizarro |
| AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
| Reklam Sorumlusu | Laura Durán |
| Reklam Sorumlusu | Rafael Jimenez |
| Reklam Sorumlusu | Ana Ordóñez |
| Yönetmen | MAXI BLANCO |
| Digital Director | Santi Gargía |
| Prodüksiyon Sorumlusu | Nico Cabuche |
| Prodüksiyon Şirketi Prodüktör | Marta Martínez |
| Post Prodüksiyon | CRAFT |
| Animasyon | SULFURICA |
| Ses | CRAFT |
| Ses | The Lobby |
| Müzik | OEO MÚSICA |
| Müzik | PARSER |
16. Supermax / The Eye Tracker
| Başlık | The Eye Tracker |
| Haftanın | Ogilvy de la cruz |
| Kampanya | Eye Tracker |
| Reklamcı | Supermax |
| Marka | Supermax |
| Posted | Temmuz 2022 |
| Sektör | Department Stores, Supermarkets |
| Medya Türü | Case Study |
| Süre | |
| Chief Executive Officer (CEO) | Carlos Thompson |
| Yaratıcı Ajans Başkanı | Rafael Reina |
| Yaratıcı Yönetmen Ortağı | Nánel Rodriguez |
| Associate Creative Director & Head of Art | Adriana Alvarez |
| Müşteri Temsilcisi | José Morales |
| Müşteri Temsilcisi | Diego Hernández |
| Technology Director | Gabriel Rodriguez |
| Medya Direktörü | Marirose Acevedo |
| Chief Technology Officer | Duberney Yepes |
| Senior Developer | Yoerney Yepes |
| Proje Sorumlusu | Alejandra Giraldo |
| Digital Head of Art | Andres Cifuentes |
| Sanat Yönetmeni | Luis Eduardo Bedoya |
